Who has a budget and a problem? Who is just poking around?
Who took critical steps in your product? Who never finished signing up?
MadKudu identifies your best leads based on customer fit and behavior.
No more wasted time on unqualified leads. More time on those who may close.
Lots of lead scoring systems can tell if a lead is a good customer fit - and we do that too. Heck, if you're selling tractors just knowing whether that new lead is a farmer or an astronaut is probably enough.
But SaaS businesses are unique:
The key to SaaS sales is giving your reps deep, actionable insight into the most important steps customers take during their journey with you.
Only with behavior insight can your sales reps predict what customers will do.
Simply knowing a customer is likely to buy isn't good enough - sales reps need context and reasons to engage customers.
By knowing what behaviors lead to a lead score your reps will engage in more valuable conversations and close more leads.
MadKudu integrates with popular CRMs like Salesforce, SalesforceIQ, Marketo, and Pipedrive
Most sales reps are skeptical of algorithmic-based lead scoring - and for good reason. No model is smart as your sales team.
You'll get sales buy-in by giving them the tools to make MadKudu's predictions smarter based on their feedback.
"Lead Scoring is a fantastic way to improve your marketing. MadKudu does a great job at it, and integrates perfectly with the Segment platform."Guillaume Cabane, VP of Growth Segment
"This just works - an instant, highly-visible win. Our sales team team is calling qualified leads in the 1st hour instead of digging through Salesforce and searching LinkedIn."Francois Bondiguel, Director of Online Marketing at Vend
MadKudu enriches your data with our predictive models and 3rd-party data sources.
So here you are ... at the bottom of our landing page ... still reading ... and wondering ... "Is this for me?"
Awesome! SaaS is all we do and we think we're the best at it.
Great! We'll give them the data they need to convert more sales.
MadKudu needs enough data points to make accurate predictions.
If you answered "yes" to all 3 questions MadKudu is for you. Let's talk about how we can work together and accelerate your sales.