Exciting News:
Madkudu lands $18M Series A led by Felicis to accelerate PLG adoption
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Fight the Downturn

Turn on Efficient Growth

Marketers are under more pressure than ever to deliver on pipeline, MadKudu is the key to routing only the best leads to sales to maximize revenue potential. Talk to an expert!

We have exciting news!

We raised a $18M Series A

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Tight Budgets + Hybrid Funnels

In a world where the funnel sources are constantly growing, you need the ability to understand exactly which leads should be routed to sales for the best outcome. With no time to waste, integrate your full hybrid funnel: product, inbound, ABM and all other data into one single source to close the best leads—every time.

See How It Works

Loved by Customers

“MadKudu saved our team countless hours on optimizing our scoring system, allowing us to focus more of our time on strategy instead of execution."

Peter Kirk

Sr, Marketing Ops

See How It Works

Loved by Customers

"MadKudu has enabled us to prioritize a huge inbound funnel of free signups. This has allowed us to dramatically increase the performance of our business development function along with enabling marketing and growth teams to use a scoring architecture across our Martech. The possibilities of what can be achieved with this tool span far far beyond lead scoring!"

Peter Kirk

Sr. Marketing Ops

Let Data Lead the way
to Revenue

The fastest growing B2B companies are operationalizing multiple funnels within their go-to-market strategy. MadKudu is the only platform that uses your current tech stack to segment, prioritize and personalize your funnel to only work the best leads, every time.

testimonials

"MadKudu has enabled us to prioritize a huge inbound funnel of free signups. This has allowed us to dramatically increase the performance of our business development function along with enabling marketing and growth teams to use a scoring architecture across our Martech. The possibilities of what can be achieved with this tool span far far beyond lead scoring!"

Darcy M.
Growth Marketer

“MadKudu saved our team countless hours on optimizing our scoring system, allowing us to focus more of our time on strategy instead of execution.”

Peter Kirk
Senior Marketing Ops Manager

Resources for you

MadKudu downloadable asset
Common PLG Challenges & How to Overcome Them

We debunk common myths around product-led growth, share real world examples of lessons learned, and dissect the strategies that have helped companies scale at lightning speed.

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How Lucid Created a More Efficient and Accurate PLG Motion

MadKudu saved our team countless hours on optimizing our scoring system, allowing us to focus more of our time on strategy instead of execution.

See How They Did It
A CMO's Guide to PLG with OpenView & ProductLed

A product that sells itself is every marketing leaders’ dream. But why are some companies so successful with a product-led growth strategy and others aren't? Here is everything you need to know.

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