Especially within product-led companies, sales and marketing teams don't have access to the critical, real-time data that is needed to do their jobs. They are stuck hacking together product usage and previous campaign engagement to try to extract actionable insights.
With MadKudu, you can connect directly to the modern data stack without relying on engineers or learning to code. The result is a system that leverages data and science to run all go to market motions and intelligently segment, prioritize and personalize every step of the buyer journey.
Identify which product activities drive conversions and inform your product-qualfied lead definition in minutes. Put users with the highest likelihood to buy at the top of your sellers' list.
Determine the best path to success for every user and account - whether that is speaking directly to sales, enrolling in an automated self-serve path, or a mixture of the two.
Recommend the best action for sales by surfacing only the most relevant product usage signals within the tools they are already using.
The fastest growing B2B companies are operationalizing multiple funnels within their go-to-market strategy. MadKudu is the only platform to offer playbooks to run all of them in parallel, with the current revenue team and stack.
Prioritize your best fit inbound leads, increase conversion rates, and spend your marketing dollars more effectively.
Identify the right target accounts to prioritize, personalize the buyer journey in real time, and surface key personas and engagement signals for sales.
Spend less time guessing which product signups are qualified and more time turning them into paying users and enterprise customers.
Identify accounts ready to buy more, intervene with those at risk to churn, and proactively improve relationships with customers at every stage of their lifecycle.
"MadKudu has enabled us to prioritize a huge inbound funnel of free signups. This has allowed us to dramatically increase the performance of our business development function along with enabling marketing and growth teams to use a scoring architecture across our Martech. The possibilities of what can be achieved with this tool span far far beyond lead scoring!"
“MadKudu saved our team countless hours on optimizing our scoring system, allowing us to focus more of our time on strategy instead of execution.”
We debunk common myths around product-led growth, share real world examples of lessons learned, and dissect the strategies that have helped companies scale at lightning speed.
MadKudu saved our team countless hours on optimizing our scoring system, allowing us to focus more of our time on strategy instead of execution.
A product that sells itself is every marketing leaders’ dream. But why are some companies so successful with a product-led growth strategy and others aren't? Here is everything you need to know.