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The MadKudu Blog

Sales & Marketing Alignment
Marketing Insights

Demand Gen Playbook: 5 Ways to Drive Revenue in a Down Market

In down markets, marketing teams really feel the pressure with to attain revenue goals while budgets get cut. We partnered with Mutiny to develop playbook of revenue driving plays.

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Marketing Insights

The SaaS Winter and the CMO

No department is impacted faster from a downturn than marketing. Regardless of how well you, as the CMO, are running your side of the business, you will face pressure to do more with less. Here are 10 key areas you should evaluate.

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Product-Led Growth

The 4 Funnels of PLG & Scaling Beyond Hand-Raisers

How are you scaling your PLG motion? Understanding the right funnel mix for your organization is essential in driving conversions and, ultimately, revenue. Learn more about the 4 funnels of PLG and how to move beyond hand-raisers.

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Data Science
Marketing Insights

How Successful CMOs Build a Data-Strategy and Avoid the Hot Seat

If you aren't obsessing over data as a CMO, you might not be a CMO much longer. The rise of the modern data stack has unlocked huge amounts of data sources and data points. As a result, marketing has shifted away from the brand-centric Mad Men era to a focus on driving operational success. Today's CMOs, or at least the successful ones, are truly data-driven. 

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Marketing Insights

Lessons in Personal Growth from Women in Marketing Ops

In honor of International Women’s Day, we want to show our appreciation for all the incredible women in marketing operations that we’ve had the privilege of speaking with over the past year on our weekly series, Marketing Ops Confessions! We put together some of our favorite takeaways on dealing with imposter syndrome, finding your community, and empowering others through leadership.

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Sales & Marketing Alignment

How To: Create your first Sales SLA Report

Sales SLA are a critical component of any highly efficient smarketing team. In this article we're cover how to build an SLA report in Salesforce.

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