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The MadKudu Blog

One Lead Score, to Rule Them All?

While using one lead grade may work for some companies, it typically ignores the critical nuances necessary to drive the right business outcomes. Read more to learn why having separate behavioral and demographic scores better supports the complexities of most B2B organizations.

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MadKudu Updates

Why I Joined MadKudu

It has been a couple of weeks since I joined MadKudu as VP of Customer Success. Having built and led several post-sales teams in leading SaaS B2B companies, I’ve never been more excited as I am now with my decision to join MadKudu. While I’ve been fortunate enough to have had opportunities to join other incredible and fast-growing SaaS B2B start-ups, I joined MadKudu primarily because it felt right.

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Marketing Ops Confessions: Episode 1 With Darrell Alfonso

We recently spoke with Darrell Alfonso, Global Marketing Operations at AWS. He shared his opinions on hot marketing ops topics and who he admires in the space. Read on for the full interview. 

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15 Book, Podcast, and Show Recommendations From Women in Revenue Marketing

Last week we shared advice from 15 trailblazing women in revenue marketing on how women can increase their visibility within their company and beyond. As marketers, we are always looking for inspiration, so we also asked these women to share a book, podcast, or show has helped them grow or think about things in a new way. Read on for their suggestions. 

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15 Trailblazing Women in Revenue Marketing

In honor of International Women’s Day, we want to celebrate all of the amazing women in revenue marketing! These women are trailblazers and are helping to pave a path forward for other women in the space. We asked these women to share their superpower and actionable advice for women to increase their visibility and voice within their company and beyond. And, to celebrate each other, we asked everyone to shout out a woman who inspires them!

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ABM

Is Intent Data the Latest Fad?

Intent data is all the rage, but should it be? We’ve seen that successful Marketing Operations leaders start by focusing on accounts showing engagement. Not until they have truly mastered marketing and selling to an audience that is actively engaging with their brand do they put effort into an audience who doesn’t know anything about their brand.

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PLG

How to Build a Persona-Based PLG Experience

Learn how to build an effective persona-based Product-Led Growth onboarding experience. We worked with ProductLed and tons of marketing teams at PLG companies to develop a framework to help you increase conversions by providing a highly personalized experience.

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