In this three-part series, we’ll be sharing tried to true ops plays and strategies to drive sales and marketing alignment. Read part 1 to learn how to map the buyer’s journey to your funnel and set the groundwork for lead stage ownership and SLAs.
While culture is often discussed in ambiguous terms, there are concrete ways to use it to develop a data-minded marketing team, a key responsibility of modern CMOs. I talked to four marketing leaders to get their real advice on hiring, building the right culture from the top, and evaluating new roles for themselves.Read Story
Learn how to drive a better relationship between marketing ops and analytics with advice from Peter Kirk, Senior Marketing Ops Manager and Stephanie Cameron, Senior Manager, Strategy and Analytics at Lucid.Read Story
With every solution today touting AI as the holy grail, how do you know when it makes sense to incorporate AI into your strategy? Read on to learn when it makes sense to consider AI and what type is right for your business and use case.Read Story
The modern CMO has a huge data responsibility, but how can they build a robust data strategy? We put together a framework to help CMOs understand their ability to use (and scale) their data for go-to-market initiatives.Read Story
While using one lead grade may work for some companies, it typically ignores the critical nuances necessary to drive the right business outcomes. Read more to learn why having separate behavioral and demographic scores better supports the complexities of most B2B organizations.Read Story
It has been a couple of weeks since I joined MadKudu as VP of Customer Success. Having built and led several post-sales teams in leading SaaS B2B companies, I’ve never been more excited as I am now with my decision to join MadKudu. While I’ve been fortunate enough to have had opportunities to join other incredible and fast-growing SaaS B2B start-ups, I joined MadKudu primarily because it felt right.Read Story