All

The MadKudu Blog

Marketing Ops Confessions: Episode 1 With Darrell Alfonso

We recently spoke with Darrell Alfonso, Global Marketing Operations at AWS. He shared his opinions on hot marketing ops topics and who he admires in the space. Read on for the full interview. 

Read Story

15 Book, Podcast, and Show Recommendations From Women in Revenue Marketing

Last week we shared advice from 15 trailblazing women in revenue marketing on how women can increase their visibility within their company and beyond. As marketers, we are always looking for inspiration, so we also asked these women to share a book, podcast, or show has helped them grow or think about things in a new way. Read on for their suggestions. 

Read Story

15 Trailblazing Women in Revenue Marketing

In honor of International Women’s Day, we want to celebrate all of the amazing women in revenue marketing! These women are trailblazers and are helping to pave a path forward for other women in the space. We asked these women to share their superpower and actionable advice for women to increase their visibility and voice within their company and beyond. And, to celebrate each other, we asked everyone to shout out a woman who inspires them!

Read Story

Is Intent Data the Latest Fad?

Intent data is all the rage, but should it be? We’ve seen that successful Marketing Operations leaders start by focusing on accounts showing engagement. Not until they have truly mastered marketing and selling to an audience that is actively engaging with their brand do they put effort into an audience who doesn’t know anything about their brand.

Read Story

How to Build a Persona-Based PLG Experience

Learn how to build an effective persona-based Product-Led Growth onboarding experience. We worked with ProductLed and tons of marketing teams at PLG companies to develop a framework to help you increase conversions by providing a highly personalized experience.

Read Story

3 Product-Led Growth Secrets Revealed

We recently chatted with product and growth leaders at Airtable, Chartio, and Coda about what they’ve learned from growing their organizations through a product-led motion. To kickstart your 2021 with fresh new perspectives on PLG, we’ve rounded up 3 of our key takeaways from the event. 

Read Story

Work Smarter, Not Harder: Why Your Lead Scoring Is Holding You Back

Lead scoring is foundational to any personalized marketing program but often falls short due to data challenges. It is also time-consuming, costly, and inflexible to the changing needs of your business. Learn how to implement lead scoring and gain sales adoption in just a few weeks, rather than months.

Read Story

Sign up to receive industry content
and events right in your inbox!