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The MadKudu Blog

Data Science

How Successful CMOs Build a Data-Strategy and Avoid the Hot Seat

If you aren't obsessing over data as a CMO, you might not be a CMO much longer. The rise of the modern data stack has unlocked huge amounts of data sources and data points. As a result, marketing has shifted away from the brand-centric Mad Men era to a focus on driving operational success. Today's CMOs, or at least the successful ones, are truly data-driven. 

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Lessons in Personal Growth from Women in Marketing Ops

In honor of International Women’s Day, we want to show our appreciation for all the incredible women in marketing operations that we’ve had the privilege of speaking with over the past year on our weekly series, Marketing Ops Confessions! We put together some of our favorite takeaways on dealing with imposter syndrome, finding your community, and empowering others through leadership.

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Sales & Marketing Alignment

How To: Create your first Sales SLA Report

Sales SLA are a critical component of any highly efficient smarketing team. In this article we're cover how to build an SLA report in Salesforce.

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Sales & Marketing Alignment

Part 2: Defining Lead Stages & Statuses

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 2 to learn how to define lead stages and statuses and set the groundwork for effective SLAs.

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Sales & Marketing Alignment

Part 1: Mapping the Buyer’s Journey to the Funnel

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 1 to learn how to map the buyer’s journey to your funnel and set the groundwork for lead stage ownership and SLAs.

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Data Science

How to Build a Data-Driven Marketing Culture

While culture is often discussed in ambiguous terms, there are concrete ways to use it to develop a data-minded marketing team, a key responsibility of modern CMOs. I talked to four marketing leaders to get their real advice on hiring, building the right culture from the top, and evaluating new roles for themselves.

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