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ABM

Is Intent Data the Latest Fad?

Intent data is all the rage, but should it be? We’ve seen that successful Marketing Operations leaders start by focusing on accounts showing engagement. Not until they have truly mastered marketing and selling to an audience that is actively engaging with their brand do they put effort into an audience who doesn’t know anything about their brand.

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Account-Based Marketing and the Fallacy of Job Titles

Account-based marketing aligns all teams to create a frictionless customer journey. Read on and learn more on this strategy today.

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