Lead & Account Scoring

Learn how to set up lead scoring in Marketo and why MadKudu is the go-to choice for scaling your lead scoring process

See how to set up lead scoring in HubSpot, and learn how MadKudu can take your lead scoring to the next level

Great marketers believe their team should be accountable for revenue. While it's hard to operationalize, it is possible, and we’re seeing some of the most effective revenue teams do it with the right support.

We’re all feeling it, in-person events are back. Even with budgets and capacity shrinking lots of businesses are seeing value in being where their target customers are, in real life. The question everyone is asking is, are events worth the large investment?

While using one lead grade may work for some companies, it typically ignores the critical nuances necessary to drive the right business outcomes. Read more to learn why having separate behavioral and demographic scores better supports the complexities of most B2B organizations.

Lead scoring is foundational to any personalized marketing program but often falls short due to data challenges. It is also time-consuming, costly, and inflexible to the changing needs of your business. Learn how to implement lead scoring and gain sales adoption in just a few weeks, rather than months.