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Lead & Account Scoring

Building a Shadow Funnel

MadKudu & Drift built a shadow funnel out of intent data, showing every qualified buyer that hasn't engaged with your funnel. Here's what we learned.

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Lead Scoring and Why It's at Odds With SDRs

Lead scoring and SDRs are often at odds, with SDRs having very little influence over the score itself. Feel free to click here to learn more.

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How to Do Funnel Analysis Segementation by Customer Fit

With funnel analysis, if you're not applying lead scores, you're making decisions based on flawed data. Find out your best leads by clicking here.

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Marketo Lead Scoring: Improve Your Behavioral Lead Scoring Model With Nuclear Physics

Marketo Lead Scoring: Nowadays we rarely encounter a marketing platform that doesn’t offer some behavioral lead scoring. Learn more.

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Your Ideal Customer Profile (Podcast) and How To Identify It

Your ideal customer profile can be determined through analysis, which is used to prioritize leads. Want to learn more? Read on here.

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Build Versus Buy: Make the Right Decision With 3 Simple Steps

Build versus buy - is this the age-old question when it comes to internal solutions? Learn more here to make an educated decision.

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