All

Predictive Marketing

Work Smarter, Not Harder: Why Your Lead Scoring Is Holding You Back

Lead scoring is foundational to any personalized marketing program but often falls short due to data challenges. It is also time-consuming, costly, and inflexible to the changing needs of your business. Learn how to implement lead scoring and gain sales adoption in just a few weeks, rather than months.

Read Story

Segmenting Buyers and Building Personalized Marketing Materials

RevenueZen outlined some helpful tips to help you identify the right audience and hone your marketing materials to produce the results you’re seeking.

Read Story

Demystifying Data Science for Marketers

While infusing data science into every aspect of your business could mean the difference between surviving and thriving it’s easy to be intimidated by it. Learn exactly what it means and how it helps sales and marketing teams in this blog post.

Read Story

Building A Lead Scoring Model In-House: 10 Things to Consider

We're sharing the top 10 considerations for building a lead scoring model in-house, which is helpful to both advanced teams, and those just getting started.

Read Story

Product Qualified Leads: Beyond MQLs & SQLs

Learn how to use product qualified leads Beyond MQLs & SQLs for increased growth. Read on for more.

Read Story

Lead Quality Problems: How We Use Data and Machine Learning to Solve Them

When it comes to the lead quality problem, see how we use data and machine learning to solve it. Click and learn more.

Read Story

Never miss a minute.