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Marketing Insights

Product-Led Growth for CMOs, Part 3: How to Integrate PLG & GTM Teams

In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.

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Product-Led Growth for CMOs, Part 2: The Practitioner Perspective

During MadKudu’s recent CMO Guide to PLG webinar, Wes Bush, a PLG pioneer, shared insights on how PLG’s growth is impacting practitioners

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Product-Led Growth for CMOs, Part 1: Insights from a VC

What do Stripe, Hey.com, and Guitar Pro have in common? Their phenomenal performance is down to product-led growth (PLG) — a set of go-to-market strategies centered around and driven by a company’s products.

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CMO Confessions: The Future of Marketing Measurement

During a recent panel discussion we hosted, CMO Confessions: The Future of Marketing Measurement, I had the opportunity to chat with seasoned marketing leaders on how they see the role of the CMO changing as well their raw outlook on all things B2B marketing.

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Marketing Metrics and Predicted Returns: Three Metrics to Measure Paid Acquisition Performance in SaaS

Learn about three marketing metrics that measure paid acquisition performance in SaaS for predicted returns. Click here for more information.

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Building a Shadow Funnel

MadKudu & Drift built a shadow funnel out of intent data, showing every qualified buyer that hasn't engaged with your funnel. Here's what we learned.

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