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Marketing Insights

15 Trailblazing Women in Revenue Marketing

In honor of International Women’s Day, we want to celebrate all of the amazing women in revenue marketing! These women are trailblazers and are helping to pave a path forward for other women in the space. We asked these women to share their superpower and actionable advice for women to increase their visibility and voice within their company and beyond. And, to celebrate each other, we asked everyone to shout out a woman who inspires them!

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Is Intent Data the Latest Fad?

Intent data is all the rage, but should it be? We’ve seen that successful Marketing Operations leaders start by focusing on accounts showing engagement. Not until they have truly mastered marketing and selling to an audience that is actively engaging with their brand do they put effort into an audience who doesn’t know anything about their brand.

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3 Product-Led Growth Secrets Revealed

We recently chatted with product and growth leaders at Airtable, Chartio, and Coda about what they’ve learned from growing their organizations through a product-led motion. To kickstart your 2021 with fresh new perspectives on PLG, we’ve rounded up 3 of our key takeaways from the event. 

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How to Ace the Art of Product-Led Growth

In this blog post we discuss common PLG challenges and share tips on how to overcome them.

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Product-Led Growth for CMOs, Part 3: How to Integrate PLG & GTM Teams

In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.

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Product-Led Growth for CMOs, Part 2: The Practitioner Perspective

During MadKudu’s recent CMO Guide to PLG webinar, Wes Bush, a PLG pioneer, shared insights on how PLG’s growth is impacting practitioners

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