Marketing Insights

Learn about three marketing metrics that measure paid acquisition performance in SaaS for predicted returns. Click here for more information.

MadKudu & Drift built a shadow funnel out of intent data, showing every qualified buyer that hasn't engaged with your funnel. Here's what we learned.

Sales SLA are a critical component of any highly efficient smarketing team. In this article we're cover how to build an SLA report in Salesforce.

Why is the customer journey so filled with friction, even with a plethora of data and engagement tools to create a great experience? Let's see why.

With funnel analysis, if you're not applying lead scores, you're making decisions based on flawed data. Find out your best leads by clicking here.

Service level agreements can lead to accountability and marketing alignnment. Learn how here.