In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.
Read StoryDuring MadKudu’s recent CMO Guide to PLG webinar, Wes Bush, a PLG pioneer, shared insights on how PLG’s growth is impacting practitioners
Read StoryWhat do Stripe, Hey.com, and Guitar Pro have in common? Their phenomenal performance is down to product-led growth (PLG) — a set of go-to-market strategies centered around and driven by a company’s products.
Read StoryDuring a recent panel discussion we hosted, CMO Confessions: The Future of Marketing Measurement, I had the opportunity to chat with seasoned marketing leaders on how they see the role of the CMO changing as well their raw outlook on all things B2B marketing.
Read StoryLearn about three marketing metrics that measure paid acquisition performance in SaaS for predicted returns. Click here for more information.
Read StoryMadKudu & Drift built a shadow funnel out of intent data, showing every qualified buyer that hasn't engaged with your funnel. Here's what we learned.
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