Exciting News:
Madkudu lands $18M Series A led by Felicis to accelerate PLG adoption
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Marketing Insights

How to be a True Revenue Marketer: Moving from MQLs to Revenue Goals

Great marketers believe their team should be accountable for revenue. While it's hard to operationalize, it is possible, and we’re seeing some of the most effective revenue teams do it with the right support.

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NEW: Score Lookup Feature Brings Transparency to Predictive Lead Scoring

We’re excited to announce our updated score lookup feature, which answers the question of why leads were given a certain score.

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From Registration to Revenue: How to Get the Most Out of Your Events

We’re all feeling it, in-person events are back. Even with budgets and capacity shrinking lots of businesses are seeing value in being where their target customers are, in real life. The question everyone is asking is, are events worth the large investment?

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From Rivals to Partners: How Sales and Marketing Alignment Creates a Competitive Edge

It’s tough out there, and while we can’t change outside factors, what we can do is align sales and marketing around shared goals to work more efficiently.

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Introducing MadKudu Sales Intelligence: SDRs Secret to Success

Announcing MadKudu Sales Intelligence, providing SDRs with key prospect details directly in Salesforce.

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Building the Next Data Infrastructure for PLG and Efficient Growth

I started MadKudu with my co-founder Francis Brero to help companies grow more efficiently. The problem we solve at MadKudu has never been bigger.

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