Marketing Insights

Service level agreements can lead to accountability and marketing alignnment. Learn how here.

In our era of freemium, trials and other piloting processes, the myriad of solutions out there rarely help identify the levers to up SaaS conversion rates.

Don't miss out on shadow revenue - MadKudu automatically puts each prospect ... By training Facebook's AI with predicted values of each traffic lead, MadKudu

When it comes to sales leads and SaaS trial conversions, there are too many pigs and not enough chickens. Read on.