Predictive Marketing

Lambs, kudos and ducks score: Did you know that there are three stages of lead scoring? Find out more by clicking here.

Lead score vs ideal customer profile? Which one is right for you? Click for more!

Lead scoring and SDRs are often at odds, with SDRs having very little influence over the score itself. Feel free to click here to learn more.

Account-based marketing aligns all teams to create a frictionless customer journey. Read on and learn more on this strategy today.

As algorithmic brute force applied to B2B datasets won't make up for appropriate data preparation, Salesforce Einstein needs companies like MadKudu

AI and automation have become ubiquitous in B2B. It is therefore our duty as professionals to educate ourself as to what is really going on beyond the BS.