All

Sales & Marketing Alignment

How To: Create your first Sales SLA Report

Sales SLA are a critical component of any highly efficient smarketing team. In this article we're cover how to build an SLA report in Salesforce.

Read Story

Part 2: Defining Lead Stages & Statuses

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 2 to learn how to define lead stages and statuses and set the groundwork for effective SLAs.

Read Story

Part 1: Mapping the Buyer’s Journey to the Funnel

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 1 to learn how to map the buyer’s journey to your funnel and set the groundwork for lead stage ownership and SLAs.

Read Story

CMO Confessions: The Future of Marketing Measurement

During a recent panel discussion we hosted, CMO Confessions: The Future of Marketing Measurement, I had the opportunity to chat with seasoned marketing leaders on how they see the role of the CMO changing as well their raw outlook on all things B2B marketing.

Read Story

Timing is Everything: Surfacing Sales-Ready Accounts and the Right Contacts to Engage

Want to learn more about timing, surfacing sales-ready accounts and the right contacts to engage? Click here.

Read Story

How to Use Calendly to Allow Qualified Demo Requests to Book a Meeting With You

Wondering how to use Calendly to allow qualified demo requests to book a meeting with you? You've come to the right place - just read on.

Read Story

Never miss a minute.