Exciting News:
Madkudu lands $18M Series A led by Felicis to accelerate PLG adoption
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Sales & Marketing Alignment

Building the Next Data Infrastructure for PLG and Efficient Growth

I started MadKudu with my co-founder Francis Brero to help companies grow more efficiently. The problem we solve at MadKudu has never been bigger.

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Personalize Your Buyer Journeys: 4 Important Learnings About PLG

We gathered a group of 50+ growth & marketing leaders to discuss scaling PLG. Here are 4 key learnings.

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Demand Gen Playbook: 5 Ways to Drive Revenue in a Down Market

In down markets, marketing teams really feel the pressure with to attain revenue goals while budgets get cut. We partnered with Mutiny to develop playbook of revenue driving plays.

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How To: Create your first Sales SLA Report

Sales SLA are a critical component of any highly efficient smarketing team. In this article we're cover how to build an SLA report in Salesforce.

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Part 2: Defining Lead Stages & Statuses

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 2 to learn how to define lead stages and statuses and set the groundwork for effective SLAs.

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Part 1: Mapping the Buyer’s Journey to the Funnel

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 1 to learn how to map the buyer’s journey to your funnel and set the groundwork for lead stage ownership and SLAs.

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