Sales & Marketing Alignment

We've found there's a goldmine of potential revenue waiting to be unlocked within your current funnel. No extra headcount, no extra spend.

We gathered a group of 50+ growth & marketing leaders to discuss scaling PLG. Here are 4 key learnings.

In down markets, marketing teams really feel the pressure with to attain revenue goals while budgets get cut. We partnered with Mutiny to develop playbook of revenue driving plays.

Sales SLA are a critical component of any highly efficient smarketing team. In this article we're cover how to build an SLA report in Salesforce.

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 2 to learn how to define lead stages and statuses and set the groundwork for effective SLAs.

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 1 to learn how to map the buyer’s journey to your funnel and set the groundwork for lead stage ownership and SLAs.