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Sales & Marketing Alignment

B2B Sales and Achieving Personalization at Scale

B2B sales strategies often depend on lead-scoring solutions that are only duct-tape on a broken process in B2B sales. Read on.

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Demand Generation Managers and 3 Things They Can Learn From Sales

Demand generation Managers, did you know that there are 3 important things you can learn from sales? Read on right here.

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Be a hero to your sales team with this Slack hack

Don't miss out on shadow revenue - MadKudu automatically puts each prospect ... By training Facebook's AI with predicted values of each traffic lead, MadKudu

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Customer Personas and How SaaS CMOs Use Them to Generate Better Sales Leads

Customer personas can help improve the feedback and communication between sales and marketing teams. How? Click here.

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