Last week we shared advice from 15 trailblazing women in revenue marketing on how women can increase their visibility within their companies and beyond. As marketers we are always looking for inspiration, so we also asked these women to share a book, podcast, or show has helped them grow or think about things in a new way.
Read on for their suggestions.
A Bit of Optimism with Simon Sinek, Ted Tech, Skimm' This, The Get
Even though it is associated with my own company (so it comes off a bit biased), the Demand Gen Visionaries podcast Caspian Studios and Qualified launched last year has been incredibly helpful giving me demand gen insights from current CMOs and VPs that I aspire to be like. The podcast gives really tangible actions and tactics you can implement, which I haven't found in other podcasts.
The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life by Mark Manson
Building a StoryBrand is my messaging bible. It reminds me to stay connected to my prospects by focusing on their internal challenges rather than their external challenges. Also, anything by Brene Brown needs to be read by professionals everywhere. It's not sexy anymore to pretend that vulnerability doesn't have a place in our professional world. Instead, it's our responsibility as leaders to recognize it, practice it and help our organizations shape a company where employees don't feel pressured or shamed to show up exactly as they are.
I love the TrillMBA podcast! It’s a career management podcast for Black Women, and it’s nice to hear experiences and advice that I can use as a Black woman by a Black woman. The host Felicia Enuha is an experienced B2C brand marketer and very intelligent and talented MBA alumna that not only resonate with the marketing industry but gives actionable items and ways for professionals to navigate the complexities of Corporate America.
For leaders in startups, I highly recommend reading Ben Horowitz books, especially The Hard Thing About Hard Things. The book provides critical advice about team building, culture, growth, and the hard things about building early-stage companies - and I find myself every day thinking about lessons from Ben Horowitz.
I'm a verbose person, and "Writing Without Bullshit" helped me think about how to cut down my emails, copy, and the way I speak to others to cut straight to what's relevant. I also listened to Tamsen Webster's keynote speech, "Getting the green light" which had a huge impact on the way I thought about messaging.
Personality isn't Permanent - by Dr. Benjamin Hardy
Hands down Small Doses by Amanda Seales. She is one of the funniest, engaging, intellectual women I've ever listened to. I started listening to her podcast about 2 years ago. I HIGHLY HIGHLY recommend her ESPECIALLY if you are a woman of color. But she is relatable to everyone. She really challenges you to think about the impact of your actions and is so inspiring.
I'm currently reading "Mistakes I Made at Work: 25 Influential Women Reflect on What They Got Out of Getting it Wrong" and it's really resonating. It opens up talking about mom guilt as a professional and covers things like playing politics, saying no, and not being afraid to ask for what you want from the perspective of women who've been there, done that.
I'm currently binging Silicon Valley and was surprised by how many lessons can be applied to my day-to-day at work.
I’m a regular listener of HBR’s Women at Work podcast. They have wonderful guests, talk about tough topics and give real, practical advice.
I also love Amy Poehler’s Yes Please! She’s a great storyteller and funny, of course — but I have often turned to her preface when I needed the motivation to get through a significant hurdle. It’s basically like having Leslie Knope by your side for a few minutes.
Positive Intelligence: Why Only 20% of Teams and Individuals Achieve Their True Potential and How You Can Achieve Yours by Shirzad Chamine.
I love the new "Women in Product Marketing" Podcast with host Mary Sheehan. I am not a product marketer, but this podcast makes you want to be one! I love that it puts female marketers on a pedestal and it helps you see how product marketing sits at the intersection of marketing, sales, and customer success, and is necessary to make these successful.