Hubspot Lead Scoring, When Combined With MadKudu’s intelligence, Will Supercharge Your Buyer Journey

Liam Boogar

When SaaS companies first start welcoming customers on board, HubSpot is a natural choice. Its pricing scales with your needs and its tools reach across the entire buyer journey: from lead generation to customer acquisition. By using HubSpot’s various engagement tools like landing pages, ad management, live chat & email campaigns, businesses generate valuable data about what turns prospects into customers.

As they grow, SaaS companies like InVision, Deputy, Front & AppCues complement HubSpot with best-in-breed tools for mission-critical tasks: product analytics data to track user onboarding & activation, data enrichment to learn more about user behavior and profile, and a unified platform for customer data generated by your product and leveraged by all teams.

As data and engagement tools spread, much of HubSpot’s core marketing & sales tools scale very well; however, SaaS companies struggle to leverage all of their customer data inside HubSpot. They want to feed MadKudu’s intelligence & signals into HubSpot to build better buyer journeys.

Up until today, there have been only two ways to score leads in HubSpot: building your own lead score manually using their point-based framework, or using their predictive lead scoring solution. Manual lead scoring requires constant upkeep, tweaking & analysis to make sure you’re identifying the 20% of the leads that will generate 80% of revenue. Manual scoring is most often based on preconceptions, which means it misses non-obvious leads that are actually a great fit in disguise.

HubSpot’s predictive lead scoring solution only leverages HubSpot data and misses out on the rest of your 1st party data and enrichment tools.

That’s why we’re super excited to release MadKudu for HubSpot, baking MadKudu into the entire HubSpot marketing & sales suite of tools. Out of the box, you will be able to:

  • Use all your customer data inside your scoring (Segment or Amplitude for in-app activity, Stripe for billing...)
  • Have the lead/account score available in all your other tools so you can optimize the entire funnel
  • Get account scores, for simple and powerful ABM execution
  • Understand why each lead is scored the way it is, thanks to our powerful signals and correlations.

You can learn more about MadKudu for HubSpot here

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