At MadKudu, we hear a common talk track from prospects.
“We’ve tried lead scoring in the past but it didn’t really work out because sales never adopted it.”
And a lot of times the reason is because the scoring software they were using was a “black box”, meaning that neither sales or marketing had any insight into why leads were marked qualified — leading to zero trust in the scores.
That’s why we’re excited to announce our updated score lookup feature, which offers unprecedented transparency to MadKudu’s predictive lead scoring.
The next time a sales rep asks why a lead was given a certain score, respond with confidence.
With MadKudu’s score lookup, you’re able to enter an email address, and see exactly which inputs led to the score. With a transparent model that’s easy to adjust, you can incorporate feedback in real time, building stronger alignment between marketing and sales.
With the score lookup feature, you’re able to:
We’re all feeling it, in-person events are back. Even with budgets and capacity shrinking lots of businesses are seeing value in being where their target customers are, in real life. The question everyone is asking is, are events worth the large investment?
Read StoryWe’re excited to announce our updated score lookup feature, which answers the question of why leads were given a certain score.
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