At MadKudu, we hear a common talk track from prospects.
“We’ve tried lead scoring in the past but it didn’t really work out because sales never adopted it.”
And a lot of times the reason is because the scoring software they were using was a “black box”, meaning that neither sales or marketing had any insight into why leads were marked qualified — leading to zero trust in the scores.
That’s why we’re excited to announce our updated score lookup feature, which offers unprecedented transparency to MadKudu’s predictive lead scoring.
The next time a sales rep asks why a lead was given a certain score, respond with confidence.
With MadKudu’s score lookup, you’re able to enter an email address, and see exactly which inputs led to the score. With a transparent model that’s easy to adjust, you can incorporate feedback in real time, building stronger alignment between marketing and sales.
With the score lookup feature, you’re able to:
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