The MadKudu Blog

In honor of International Women’s Day, we want to show our appreciation for all the incredible women in marketing operations that we’ve had the privilege of speaking with over the past year on our weekly series, Marketing Ops Confessions! We put together some of our favorite takeaways on dealing with imposter syndrome, finding your community, and empowering others through leadership.

Sales SLA are a critical component of any highly efficient smarketing team. In this article we're cover how to build an SLA report in Salesforce.

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 2 to learn how to define lead stages and statuses and set the groundwork for effective SLAs.

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 1 to learn how to map the buyer’s journey to your funnel and set the groundwork for lead stage ownership and SLAs.

While culture is often discussed in ambiguous terms, there are concrete ways to use it to develop a data-minded marketing team, a key responsibility of modern CMOs. I talked to four marketing leaders to get their real advice on hiring, building the right culture from the top, and evaluating new roles for themselves.

Learn how to drive a better relationship between marketing ops and analytics with advice from Peter Kirk, Senior Marketing Ops Manager and Stephanie Cameron, Senior Manager, Strategy and Analytics at Lucid.