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The MadKudu Blog

Defining AI Personalities: Buddy vs. Police

With every solution today touting AI as the holy grail, how do you know when it makes sense to incorporate AI into your strategy? Read on to learn when it makes sense to consider AI and what type is right for your business and use case.

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ABM

Is Intent Data the Latest Fad?

Intent data is all the rage, but should it be? We’ve seen that successful Marketing Operations leaders start by focusing on accounts showing engagement. Not until they have truly mastered marketing and selling to an audience that is actively engaging with their brand do they put effort into an audience who doesn’t know anything about their brand.

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PLG

How to Build a Persona-Based PLG Experience

Learn how to build an effective persona-based Product-Led Growth onboarding experience. We worked with ProductLed and tons of marketing teams at PLG companies to develop a framework to help you increase conversions by providing a highly personalized experience.

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PLG

3 Product-Led Growth Secrets Revealed

We recently chatted with product and growth leaders at Airtable, Chartio, and Coda about what they’ve learned from growing their organizations through a product-led motion. To kickstart your 2021 with fresh new perspectives on PLG, we’ve rounded up 3 of our key takeaways from the event. 

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Lead & Account Scoring

Work Smarter, Not Harder: Why Your Lead Scoring Is Holding You Back

Lead scoring is foundational to any personalized marketing program but often falls short due to data challenges. It is also time-consuming, costly, and inflexible to the changing needs of your business. Learn how to implement lead scoring and gain sales adoption in just a few weeks, rather than months.

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Segmenting Buyers and Building Personalized Marketing Materials

RevenueZen outlined some helpful tips to help you identify the right audience and hone your marketing materials to produce the results you’re seeking.

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PLG

How to Ace the Art of Product-Led Growth

In this blog post we discuss common PLG challenges and share tips on how to overcome them.

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