We recently chatted with product and growth leaders at Airtable, Chartio, and Coda about what they’ve learned from growing their organizations through a product-led motion. To kickstart your 2021 with fresh new perspectives on PLG, we’ve rounded up 3 of our key takeaways from the event.
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During a recent panel discussion we hosted, CMO Confessions: The Future of Marketing Measurement, I had the opportunity to chat with seasoned marketing leaders on how they see the role of the CMO changing as well their raw outlook on all things B2B marketing.
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MadKudu and Intercom have teamed up to explore how live chat can impact business performance. This blog post outlines best practices for live chat as well as predictive lead scoring strategies to take it to the next level.
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We've got so much to celebrate - new funding, new product enhancements, new teammates - but what we are most excited about is the next chapter for MadKudu and #revenuemarketing!
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While infusing data science into every aspect of your business could mean the difference between surviving and thriving it’s easy to be intimidated by it. Learn exactly what it means and how it helps sales and marketing teams in this blog post.
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We're sharing the top 10 considerations for building a lead scoring model in-house, which is helpful to both advanced teams, and those just getting started.
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tl;dr: Please do not re-write everything in Python.
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