The MadKudu Blog

Learn how to drive a better relationship between marketing ops and analytics with advice from Peter Kirk, Senior Marketing Ops Manager and Stephanie Cameron, Senior Manager, Strategy and Analytics at Lucid.

With every solution today touting AI as the holy grail, how do you know when it makes sense to incorporate AI into your strategy? Read on to learn when it makes sense to consider AI and what type is right for your business and use case.

The modern CMO has a huge data responsibility, but how can they build a robust data strategy? We put together a framework to help CMOs understand their ability to use (and scale) their data for go-to-market initiatives. 

While using one lead grade may work for some companies, it typically ignores the critical nuances necessary to drive the right business outcomes. Read more to learn why having separate behavioral and demographic scores better supports the complexities of most B2B organizations.

We recently spoke with Darrell Alfonso, Global Marketing Operations at AWS. He shared his opinions on hot marketing ops topics and who he admires in the space. Read on for the full interview. 

Last week we shared advice from 15 trailblazing women in revenue marketing on how women can increase their visibility within their company and beyond. As marketers, we are always looking for inspiration, so we also asked these women to share a book, podcast, or show has helped them grow or think about things in a new way. Read on for their suggestions.