While using one lead grade may work for some companies, it typically ignores the critical nuances necessary to drive the right business outcomes. Read more to learn why having separate behavioral and demographic scores better supports the complexities of most B2B organizations.
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We recently chatted with product and growth leaders at Airtable, Chartio, and Coda about what they’ve learned from growing their organizations through a product-led motion. To kickstart your 2021 with fresh new perspectives on PLG, we’ve rounded up 3 of our key takeaways from the event.
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Lead scoring is foundational to any personalized marketing program but often falls short due to data challenges. It is also time-consuming, costly, and inflexible to the changing needs of your business. Learn how to implement lead scoring and gain sales adoption in just a few weeks, rather than months.
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RevenueZen outlined some helpful tips to help you identify the right audience and hone your marketing materials to produce the results you’re seeking.
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In this blog post we discuss common PLG challenges and share tips on how to overcome them.
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In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.
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During MadKudu’s recent CMO Guide to PLG webinar, Wes Bush, a PLG pioneer, shared insights on how PLG’s growth is impacting practitioners
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