In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.
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We're sharing the top 10 considerations for building a lead scoring model in-house, which is helpful to both advanced teams, and those just getting started.
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tl;dr: Please do not re-write everything in Python.
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Staying lean as a startup developing an AI product has inherent difficulty. In this series, we'll share some practical advice on how we tried (and sometimes succeeded) to avoid them.
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Now that we’ve created MadKudu - Zapier, you can score every lead you capture before sending it to your favorite tool. Learn more now!
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Our outbound marketing efforts show we’re committed to making customer journey relevant at scale, including changing the way we do outbound. Click here.
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Facebook retargeting no longer has to be a struggle for SaaS companies. Learn how to retarget those high-quality leads right here.
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