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The MadKudu Blog

Sales & Marketing Alignment

Part 2: Defining Lead Stages & Statuses

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 2 to learn how to define lead stages and statuses and set the groundwork for effective SLAs.

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Sales & Marketing Alignment

Part 1: Mapping the Buyer’s Journey to the Funnel

In this three-part series, we’ll be sharing tried and true ops plays and strategies to drive sales and marketing alignment. Read part 1 to learn how to map the buyer’s journey to your funnel and set the groundwork for lead stage ownership and SLAs.

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Data Science
Marketing Insights

How to Build a Data-Driven Marketing Culture

While culture is often discussed in ambiguous terms, there are concrete ways to use it to develop a data-minded marketing team, a key responsibility of modern CMOs. I talked to four marketing leaders to get their real advice on hiring, building the right culture from the top, and evaluating new roles for themselves.

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Data Science
Product-Led Growth

3 Strategies to Align Marketing Ops & Analytics Teams From Leaders at Lucid

Learn how to drive a better relationship between marketing ops and analytics with advice from Peter Kirk, Senior Marketing Ops Manager and Stephanie Cameron, Senior Manager, Strategy and Analytics at Lucid.

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Data Science

Defining AI Personalities: Buddy vs. Police

With every solution today touting AI as the holy grail, how do you know when it makes sense to incorporate AI into your strategy? Read on to learn when it makes sense to consider AI and what type is right for your business and use case.

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Data Science
Product-Led Growth
Marketing Insights

The CMO Framework to Evaluating Data Actionability

The modern CMO has a huge data responsibility, but how can they build a robust data strategy? We put together a framework to help CMOs understand their ability to use (and scale) their data for go-to-market initiatives. 

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