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The MadKudu Blog

One Lead Score, to Rule Them All?

While using one lead grade may work for some companies, it typically ignores the critical nuances necessary to drive the right business outcomes. Read more to learn why having separate behavioral and demographic scores better supports the complexities of most B2B organizations.

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PLG

3 Product-Led Growth Secrets Revealed

We recently chatted with product and growth leaders at Airtable, Chartio, and Coda about what they’ve learned from growing their organizations through a product-led motion. To kickstart your 2021 with fresh new perspectives on PLG, we’ve rounded up 3 of our key takeaways from the event. 

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Lead & Account Scoring

Work Smarter, Not Harder: Why Your Lead Scoring Is Holding You Back

Lead scoring is foundational to any personalized marketing program but often falls short due to data challenges. It is also time-consuming, costly, and inflexible to the changing needs of your business. Learn how to implement lead scoring and gain sales adoption in just a few weeks, rather than months.

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Segmenting Buyers and Building Personalized Marketing Materials

RevenueZen outlined some helpful tips to help you identify the right audience and hone your marketing materials to produce the results you’re seeking.

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PLG

How to Ace the Art of Product-Led Growth

In this blog post we discuss common PLG challenges and share tips on how to overcome them.

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PLG

Product-Led Growth for CMOs, Part 3: How to Integrate PLG & GTM Teams

In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.

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PLG

Product-Led Growth for CMOs, Part 2: The Practitioner Perspective

During MadKudu’s recent CMO Guide to PLG webinar, Wes Bush, a PLG pioneer, shared insights on how PLG’s growth is impacting practitioners

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