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The MadKudu Blog

Product-Led Growth for CMOs, Part 3: How to Integrate PLG & GTM Teams

In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.

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Building A Lead Scoring Model In-House: 10 Things to Consider

We're sharing the top 10 considerations for building a lead scoring model in-house, which is helpful to both advanced teams, and those just getting started.

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How to Run Airflow in a non-Python Stack

tl;dr: Please do not re-write everything in Python.

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Building a Lean AI Startup - Part 1

Staying lean as a startup developing an AI product has inherent difficulty. In this series, we'll share some practical advice on how we tried (and sometimes succeeded) to avoid them.

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MadKudu - Zapier: The Introduction

Now that we’ve created MadKudu - Zapier, you can score every lead you capture before sending it to your favorite tool. Learn more now!

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Outbound Marketing: Quick Growth Hacks to Learn

Our outbound marketing efforts show we’re committed to making customer journey relevant at scale, including changing the way we do outbound. Click here.

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Facebook Retargeting for High-Quality Leads

Facebook retargeting no longer has to be a struggle for SaaS companies. Learn how to retarget those high-quality leads right here.

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