With every solution today touting AI as the holy grail, how do you know when it makes sense to incorporate AI into your strategy? Read on to learn when it makes sense to consider AI and what type is right for your business and use case.
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In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.
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During MadKudu’s recent CMO Guide to PLG webinar, Wes Bush, a PLG pioneer, shared insights on how PLG’s growth is impacting practitioners
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What do Stripe, Hey.com, and Guitar Pro have in common? Their phenomenal performance is down to product-led growth (PLG) — a set of go-to-market strategies centered around and driven by a company’s products.
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During a recent panel discussion we hosted, CMO Confessions: The Future of Marketing Measurement, I had the opportunity to chat with seasoned marketing leaders on how they see the role of the CMO changing as well their raw outlook on all things B2B marketing.
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MadKudu and Intercom have teamed up to explore how live chat can impact business performance. This blog post outlines best practices for live chat as well as predictive lead scoring strategies to take it to the next level.
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We've got so much to celebrate - new funding, new product enhancements, new teammates - but what we are most excited about is the next chapter for MadKudu and #revenuemarketing!
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