4 Key Learnings of Product-Led Growth

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4 Key Learnings of Product-Led Growth

4 Key Learnings of Product-Led Growth

4 Key Learnings of Product-Led Growth

The Second Lever Event: Personalizing the PLG Buyer Journey

Prospects have come to expect a highly personalized buyer journey. In a product-led world, sales need to be able to leverage insights from all user activities to make their outreach relevant. But in a recent survey among our partners, 67% of CMO's reported that they are still trying to figure out how to monetize their PLG motions. Customers of ours have been able to increase trial to paying customer conversions 20-40% by targeting the right users and accounts with the right message at the times. 

Join us for a workshop on how you can leverage your product data to scale your revenue engines. This will be an open discussion as we share pain points, lessons learned and successful strategies from other companies running product-led motions.

Prospects have come to expect a highly personalized buyer journey. In a product-led world, sales need to be able to leverage insights from all user activities to make their outreach relevant. We gathered a group of 50+ growth and marketing leaders, for a discussion on how to leverage product data in order to scale your revenue engines. Here are 4 key learnings we shared with our breakout group.

Speakers

Francis Brero

Co-Founder & CPO
MadKudu