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Are MQLs dead? What does Product-Led Growth mean for marketers?
Join Francis Brero during Demand Gen Report's Strategy & Planning Series for the answer.
He'll discuss how your sales and marketing teams can working in tandem to help guide your PLG motion to success. In addition to:
PQLs seem to be all the rage. This has led to a flourishing of new martech vendors that focus on identifying these PQLs. These new vendors are strongly pushing a narrative by which PQLs are the new MQL. If that is the case, should we pivot our activities towards PQLs instead?