Fireside Chat with Francis Brero at Modern Sales Pros Mega SKO

Francis Brero chats with Pete Kazanjy about how a CMO interviewing data scientists for their marketing team led MadKudu's founders to seeing opportunities to help companies use data to arm entire customer facing organizations, embracing the the complexity of B2B selling by going back to the fundamentals and first principles, in the era of the hybrid motion it's important to think of scoring in 2 dimensions, quality of fit and engagement, the implications of PLG for sales leadership, focusing on what you can control when fundraising, and approaching the new year with an auditor mindset.