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MadKudu Data Studio

Control Your Data

build data-driven segmentation and scoring systems to deliver insights and drive action

  • Build smart segmentations and scoring to support all of your go-to-market motions, campaigns, and sales teams.
  • Incorporate new product events and marketing campaigns easily - without engineers or the need to write code.
  • Customize your setup to highlight only relevant attributes, and aggregate events for easier access.
  • Continuously montior and measure the performance of your models.

MadKudu Insights

Explore Your Data.

make decisions based on real-time data and ensure no revenue is left on the table

  • Improve your revenue generation by measuring things like SLA times and funnel performance.
  • Identify key traits and and product activation points to trigger workflows off of.
  • Provide firmographic, demographic, technographic and behavioral insights to growth and marketing teams.

MadKudu Intelligence

Act on Your Data

make decisions based on real-time data and trigger actions automatically within your systems of engagement

  • Surface real-time, business critical insights to your sales, marketing and growth teams.
  • Customize what your users see - based on their feedback - in a matter of minutes.
  • Build playbooks that allow you to scale quickly and efficiently.
  • Automatically enroll a product signup into a self-service path
  • Highlight which user is most likely to hold the budget
  • Suggest the next action a seller should take
  • Etc

How it Works

Build Models Quickly and Easily

Select Your Goal

Select from a library of B2B relevant goals

Connect Data Sources

Connect MadKudu to all of your relevant data sources - from marketing automation to data warehouse to xyz

Build Your Model

Use our easy step-by-step guide to build your model

Deploy Your Model

Deploy your operational marketing engine in hours instead of months. No coding or engineering required.

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Maintain Your Model

Take control of the entire lifecycle of your models, from monitoring performance to connecting to new data sources, all without reliance on engineers.

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We Integrate With All The Tools You Depend On

Create a custom chat experience for qualified leads.

Give your sellers a complete view of lead and account scores and the context behind the scores.

Fuel your scores with marketing activity data.

Incorporate critical product and website data into your predictive model.

Easily send data to the places that your team uses the most.

Incorporate critical product and web data into your predictive model.

Fuel your scores with marketing activity data.

Easily connect and incorporate any data source into your predictive model.

Incorporate purchase data into your model.

Fuel your scores with marketing activity data.

Incorporate critical product and web data into your predictive model.

Connect and utilize enrichment data in your model.

Incorporate critical product and web data into your predictive model.

And many more..

Why Lucid chose MadKudu over Building a Homegrown Solution

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Built for Teams Like Yours

Marketing ops

The best and brightest in marketing operations use MadKudu to work faster and more effectively. MadKudu saves you time, enables flexibility regardless of your go-to-market motion, and provides data-backed insights.

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Sales

Gone are the days of arbitrary black box scores. With MadKudu, your team will have access to lead and account scores, with information explaining the context behind the scores, all in one place.

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Marketing ops

The best and brightest in marketing operations use MadKudu to work faster and more effectively. MadKudu saves you time, enables flexibility regardless of your go-to-market motion, and provides data-backed insights.

Learn More >

See MadKudu In Action

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