MadKudu Facebook Ad Optimizer

MadKudu trains Facebook to yield 700% higher return on ad spend

"Using MadKudu to optimize Ad spend resulted in a 3x increase in ROI from facebook. More good leads, more money!"

Guillaume Cabane, VP Growth, Drift

Trusted by the world’s fastest-growing companies

Every B2B SaaS company struggle to make Facebook ads work

Each good lead costs upwards of $200

This is an expensive acquisition channel

Facebook optimizes for lowest cost instead of highest value

Facebook optimizes for “website conversions” but "lowest cost" lead capture does not correlate to value. As a consequence most companies see their CPA increase dramatically as they scale their spend, no matter how narrow their audiences are.

Facebook leads are generally low quality. Less than 20% of Facebook generated leads are good fits and there is no efficient feedback loop in B2B SaaS due to low conversion volumes and long sales cycles.

Imagine a world where you can...

Determine predicted value of each lead

Bid higher Facebook ad spend on higher-value leads

Reduce cost of good lead by 3x

Train the facebook AI with MadKudu predicted lead values

Generate up to 3x the number of qualified leads with the same spend
Facebook leads convert on your website
View-through and Click-through visitors are tracked with your facebook pixel
MadKudu predicts their value in real-time
MadKudu predicts the value of each incoming lead and sends it back to facebook to train its AI
Leverage the data in facebook to optimze your bidding
Facebook will learn to bid based on the predicted value of any lead in your audience to ensure your spend is aligned with value
Facebook's delivery system will show your ads to people who are likely to maximize the amount of value they'll generate

Easy to set up

1
Connect your CRM to MadKudu

2
Add a one-line javascript snippet to your page

3
Switch to "highest value" bid strategy

That's it!

Fast growing B2B marketing teams are growing faster with MadKudu. Find out how.