"Using MadKudu to optimize Ad spend resulted in a 3x increase in ROI from facebook. More good leads, more money!"Guillaume Cabane, VP Growth, Drift
Facebook optimizes for “website conversions” but "lowest cost" lead capture does not correlate to value. As a consequence most companies see their CPA increase dramatically as they scale their spend, no matter how narrow their audiences are.
Facebook leads are generally low quality. Less than 20% of Facebook generated leads are good fits and there is no efficient feedback loop in B2B SaaS due to low conversion volumes and long sales cycles.