MadKudu Lead Scoring

Grow sales 20% by leveraging your customer's in-app behavior

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Accurately qualifying leads is hard...

  1. Your reps waste time on unqualified leads

    Some leads don't fit your customer profile.

    Others will never close because they won't use your product.

    Wasted time - no budget

    Name:Bob NoBudget


    Company:Bob's Little Company

    No. Employees:1

    Calls Made:10

    Emails Sent:5

  2. Your reps miss high-potential leads

    Sales can miss great leads because reps have an incomplete view of the customer.

    Missed opportunity - great lead never contacted



    Company:SuperBig co.

    No. Employees:10,000

    Calls Made:0

    Emails Sent:0

MadKudu identifies your best customers using
in-app behavior & demographic data

  1. Identify your best leads

    MadKudu analyzes your customers and segments leads based on demographic data like title, industry, and size.

    Name:Gary Greatlead


    Customer Fit

    • - Segment:Very High

    • - Reason:No. Employees 2000

    • Industry:Advertising

  2. Close leads faster by knowing who is ready to buy

    MadKudu aggregates your customers’ in-app behavior to identify those who are ready to buy.

    Name:Delighted Darlene

    Likely to Buy

    • - Segment:Very High

    • - Score:92

    • - Reason:Invited 7 users last 3 days, connected gmail account

  3. Target upsell candidates

    MadKudu identifies upsell candidates based on customer profile and behavior.

    Name:Bobby Biggerplan

    Likely to Upsell

    • - Segment:High

    • - Score:82

    • - Reason:Created 3 dashboards in last 7 days

  • Lead Scoring is a fantastic way to improve your marketing. MadKudu does a great job at it, and integrates perfectly with the Segment platform.

    Guillaume CabaneVP of Growth Segment
  • This just works - an instant, highly-visible win. Our sales team team is calling qualified leads in the 1st hour instead of digging through Salesforce and searching LinkedIn.

    Francois BondiguelDirector of Online Marketing at Vend
  • Our sales team LOVES having MadKudu's lead scoring in Salesforce - it's changed the way they work and means they can now prioritze trial leads based on potential value and likelihood to convert, which increases their efficiency.

    Simon WhittickVP Marketing Geckoboard

Dozens of 1-Click integrations

... and more ...

Say goodbye to manual lead scoring

Rule-based lead scoring is impossible to maintain in SaaS applications where the market and product are constantly evolving.

The Old Way

Too hard to maintain. Guesses, not
based on data.

  • Signed up
  • Connected Gmail
  • Unsubscribed from newsletter
  • Title is CXO
  • Title is VP
  • Hotmail Account
  • QQ Account up

The MadKudu way

Setup once. Prediction algorithms automatically
adapt based on data.

  1. Customer Data
  2. Madkudu
    Predictive Analysis
  3. Intelligent lead scores & enriched customer profiles

Is MadKudu for you?

  • Are you a B2B SaaS company?
  • Do you have sales team?
  • Do you get more than 500 Leads/month?

If you answered "yes" to one of these 3 questions MadKudu is for you. Let's talk about how we can work together and accelerate your sales.

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