Lead Scoring That actually Works for Modern GTM Teams
Our platform analyzes thousands of signals so your team can prioritize the highest value prospects when they are most engaged.
95% of your revenue comes from 5% of Your Leads
MadKudu’s predictive scoring vs.
traditional lead scoring
With MadKudu
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MadKudu’s platform automatically creates a model based on thousands of data points
Connect all your data sources in one place, and fill in any data gaps with MadKudu’s enrichment
Your revenue team only prioritizes quality leads that are likely to convert
Get full ownership and transparency into scoring models
Without MadKudu
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Manual, time consuming process to build a scoring model
Highly subjective scoring, based on assumptions about your target audience
Your team wastes time on low fit leads that are not going to buy from you
Sales team has no trust in scores, and doesn’t work the leads sent over
Why predictive scoring matters
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How MadKudu's Scoring Works
#1
connect Your data
Connect your first and third party data sources in a couple of clicks.
#2
Set up Alerts
Customize alerts based on actions, tech data, or hiring changes
#3
Work Within The Tools You Use Everyday
This information is served to your team directly in your CRM, in a way that’s easy to understand
#4
Personalize Outreach Based On Signals
You’re able to reach out to the right prospects, at the right time, with the right context.
#5
Double Your Pipeline
By targeting your highest value prospects, you’re able to 2x your pipeline, and earn more revenue
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Hear what our customers have to say….
With MadKudu, we’re able to shift a sizable amount of our workforce to an outbound sales motion because of how accurate the score was in predicting not only the best leads but also the worst. It saved us ~2M in headcount and made us a more efficient business.