VP of Growth at Drift
Facebook optimizes for “website conversions” but “lowest cost” lead capture does not correlate to value. As a consequence most companies see their CPA increase dramatically as they scale their spend, no matter how narrow their audiences are.
MadKudu provides visibility into every lead by sending predicted values of each lead back to Facebook so that it can bid on only the
Generate up to 3x more qualified leads with the same spend and ensure you are putting your dollars to work on only the best leads.