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Madkudu lands $18M Series A led by Felicis to accelerate PLG adoption
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TOP-OF-FUNNEL

Break Free From Low Returns On Ad Spend.

The average cost of a good lead costs upwards of $200. By training Facebook's AI, MadKudu reduces the cost of good leads by three-fold.
Get Started

TOP-OF-FUNNEL

Break Free From Low Returns On Ad Spend.

The average cost of good lead costs upwards of $200. By training Facebook's AI, MadKudu reduces the cost of good leads by three-fold.

MadKudu for Zapier - Zapier brings the automation MadKudu the intelligence | Product Hunt Embed

We Put an End to Wasted Ad Dollars.

Facebook leads are generally low quality and there is no efficient feedback loop for B2B SaaS due to low conversion volumes and long sales cycles. MadKudu is able to reduce the cost of good leads on Facebook by 3 times by training the Facebook AI with predicted lead values.

“Using MadKudu to optimize Ad spend resulted In a 3x increase in ROI from facebook. More good leads, more money!”

Guillaume Cabane
VP of Growth at Drift

Target Your Ads Only to The Highest Value Leads.

Without MadKudu

Facebook optimizes for “website conversions” but “lowest cost” lead capture does not correlate to value. As a consequence most companies see their CPA increase dramatically as they scale their spend, no matter how narrow their audiences are.

With MadKudu

MadKudu provides visibility into every lead by sending predicted values of each lead back to Facebook so that it can bid on only the
higher-value leads.

Before After

Triple your Returns on Ad Spend

Generate up to 3x more qualified leads with the same spend and ensure you are putting your dollars to work on only the best leads.

Results

12,456

ROI

3,456

Pipeline

1,234

Leads

Getting Started is Easy!

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