Marketing Ops Confessions: How to Navigate the World of Marketing Ops

Over the past several months, we’ve talked with operations leaders in the B2B space like Sara McNarama, Darrell Alfonso, Jeff Ignacio, and many more on our weekly series, Marketing Ops Confessions. These fearless leaders confessed what has gone well throughout their career, what hasn’t, and everything in between. We’ve gathered the learnings from these insightful conversations to bring you this guide. 


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Introduction

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The Evolution of Marketing Operations

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Skills for Success

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Getting the Job

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Reporting Structure 

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Working Cross-Functionally

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How to Market Marketing Ops Internally

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Tech Stack 

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Metrics

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Community 

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