interview series
Behind every great GTM motion, campaign, and tech stack is a B2B hero.
These are their confessions.
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Previous Episodes
Building a MOPs Team
Garrett Erny, Founder/Owner at Poppy's Tech Aid
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How to Get the Most of GTM Operations
Richard Wasylynchuk
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Untangling Processes
Carissa McCall
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The Parallels Of MOPs and Football
Daniel Zacks, Senior Manager Marketing Operations at Panorays
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Rise of the Strategic MOPs Function
Dr. Debbie Qaqish, Principal & Chief Strategy Officer at The Pedowitz Group
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Operations Fuels GTM
Ben Pollack, Head of Growth Marketing at ChartHop
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Paradigm Shift: A Different Approach to MOPs
Chris Rodriguez, Marketing Operations
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Creating Intentionality with Data
Drew Smith, Director of Growth, Revenue Operations at Directive
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Kudu Confessions: The Maturity Ladder of Product Led Sales
Sasha Samoilov & Sam Levan, Marketing and Revenue Operations Consultant & CEO at MadKudu
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Gameshow & Panel: Family Feud, Fighting Friction & Measuring what Matters
With Asia Corbett, Revenue Ops at Bread Payments, Crissy Saunders, CEO at CS2 Marketing and Jeff Ignacio, Sales Ops at AWS
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Proving The Value of MOPs
With Monique Lemieux, Senior Marketing Operations Manager at Drift
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10 Things MOPs Leaders Should Know
With Angela Cirrone, Senior Director, Marketing Operations at Sauce Labs
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Creating Process Efficiencies Across the Tech Stack
With Vish Gupta, Marketing Operations Manager at Databricks
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The Role of MOPs During an Acquisition
With Sam Lee, Marketing & Sales Operations Manager at DocSend Dropbox
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Optimizing People, Processes and Technology
With David Kreitter, Head of Marketing Operations at Workato
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How MOPs Facilitates Sales and Marketing Alignment
With Maria Velasquez, Director of Demand Generation at Feroot Security
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MOPs as Internal Customer Success
With Robbie Whetzel, Marketing Operations and Technology Manager at Splunk
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Building a PLG Tech Stack
With Jacob Levinger, Marketing Operations Manager at Retool
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The Need for Additional MOPs Support
With Courtney McAra "The Need for Additional MOPs Support"
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Marketing Operation's Accountability is to the Funnel
With Jan Aclan, Marketing Operations Manager at PandaDoc
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All Business Deals Are Influenced By Marketing
With Chris Walker, CEO of Refine Labs
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The Challenges in Finding MOPs Professionals
With Toby Murdock, CEO & Co-Founder of Highway Education
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Growing the Next Generation of MOPs Professionals
With Andy Caron VP of Consulting at Revenue
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Building the MOPs Professional Funnel
With Chris Willis, Senior Manager, Marketing Operations at Trimble
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Why Operations Should Be The First Marketing Hire
With Jenna Molby, Marketing Operations Manager at Dooly
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Bridging The Gap Between Marketing Ops and Analytics
With Peter Kirk, Senior Marketing Ops Manager and Stephanie Cameron, Senior Manager, Strategy & Analytics at Lucid
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Marketing's Responsibility Within the PLG Funnel
With Carolyn Hayashi, Senior Marketing Manager at Bill.com
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Creating Multi-Layered Lead Source Tracking
With Brad Couture, Senior Manager, Marketing Operations at CS2 Marketing
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Managing Product and Marketing Data
With Jesus Requena, VP of Growth at Algolia and Ben Lewinsky, Director of Sales Operations at Culture Amp
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The Career Upside of Learning Rev Ops
With Jerine Erice, Senior Marketing Operations Manager at Reciprocity
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Determining Your Tech Stack
With Scott Brinker, VP of Platform Ecosystem at HubSpot
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Overcoming Imposter Syndrome & Advocating for Yourself and Your Team
With Chelsea Kiko, Director, Marketing Operations at McGraw Hill
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How to Scale Marketing Ops as the Company Scales
With Britney Young, Marketing Operations at McKesson
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Building Operational Rigor
With Rosalyn Santa Elena, Vice President, Global Revenue Operations at Neo4j
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How MOPs Can Use Data & Analytics to Become a Strategic Partner
With Crissy Saunders, CEO at CS2
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Supporting Multiple Sales Teams as a Marketing Ops Leader
With Ashley Zhang, Marketing Operations Manager at Asana
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Creating a More Buyer-Centric Journey
With Be’Anka Asholu, VP of Marketing and Alex Mohring, Sr. Marketing Manager at Propel
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How to Operationalize Data In Marketing Ops
With Jason Bilog, Data Operations Manager at Patreon
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Scaling and The Danger of Automation
With James Houser, Senior Marketing Operations Manager at Brandfolder
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Embracing Mistakes for Growth
With Mike Rizzo Community-Led Founder at MO Pros
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Succeeding as a Team of One
With Liz Medlicott, Director of Marketing Ops at Model N
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Connecting Data to Be a Revenue Generator
With Brooke Bartos, Marketing Operations Leader at Invoice Cloud
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How Operational Readiness Can Transform Your Business
With Neha Dadbhawala, Digital Marketing Operations at McAfee
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Navigating a Career in Marketing Ops
With Brandon Benjamin, ABM Consultant at Spear Marketing Group
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The Future of Predictive Analytics for Marketing Ops
Scott Hameed, Marketing Technology, Analytics, & Ops at California State University, East Bay
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Using Diverse Backgrounds to Strengthen Marketing Ops
With Abby Ryan, Head of Global MOPs at Nexthinx
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Building a Relationship with Product Ops in a PLG Company
With Katie Peters, Director of Marketing Ops at InVision
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Visualizing Data to Answer Business Questions
With Ryan Koonce, Founder and CEO of Mammoth Growth
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Elevating the Role of Marketing Ops to Strategic Partner
With Sara McNamara Senior Manager, Marketing Operations at Slack
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Using Customer Perspective to Align Ops Teams and Set KPIs
With Jeff Ignacio, Head of Revenue & Growth Operations at UpKeep
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Using Startups to Grow Your Marketing Ops Career
With Kimi Corrigan, Director of Marketing Operations & Strategy at Wiz
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The Best Use of AI Tools and Intent Data
With Jeff Coyle, Co-founder, Chief Strategy Officer at MarketMuse
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Using Data Collection to Determine Team Alignment
With Jenny Coupe, VP Global Revenue Marketing and Adam Aragon, Sr. Manager, Digital & Web Experiences at ActiveCampaign
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Using Empathy to Fight Pushback Against Change
With Jasmine Carnell, Sales Operations Sr. Analyst at Lessonly
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Demystifying Rev Ops and Its Relationship With Marketing Ops
With Asia Corbett, Senior Revenue Operations Manager at Bread Payments
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The Untapped Potential of Collaborating with Other Technical Teams
With Tamir Belzer, Marketing Operations Manager at Logz.io
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The Surprising Background of Future CMOs
With Daniel Murray, Senior Manager, Marketing Operations at ServiceTitan
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Using Analytics and Demand Generation to Drive Sales and Market Alignment
With Julie Beynon, Head of Analytics & Colin White, Head of Demand at Clearbit
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The Hidden Mindset to Unlock More Powerful Marketing Ops
With Darrell Alfonso, Global Marketing Ops at AWS
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