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Madkudu lands $18M Series A led by Felicis to accelerate PLG adoption
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Common Product-Led Growth Challenges & 
How to Overcome them

In this guide, we'll debunk common myths around product-led growth, share real world examples of lessons learned, and dissect the strategies that have helped companies scale at lightning speed.

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PLG eBook Introduction

PLG eBook Introduction

Every company wants a way to stand out from the pack and outpace their competitors. Enter product-led growth (PLG), a go-to-market motion that relies on the product itself to drive the acquisition of new customers, as well as retention and expansion.
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Challenge #1

Simpson’s Paradox & Identifying the PLG Funnel Problem to Solve

Over the years, we’ve found several paradoxes with direct parallels to B2B marketing, and more specifically, around challenges many PLG companies face. Simpson’s Paradox is just one of those.
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Challenge #2

Paradox of Choice & Myth That PLG Doesn’t Need A Sales Team

We promise this won’t be a series of chapters about funky paradoxes and how they relate to PLG, but what can we say… we’re nerds!
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Challenge #3

Where in the Funnel Should Sales Interact with Customers?

How do you find the “sweet spot” — that magical point when sales reaches out just in the nick of time to save the day for the customer?
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Challenge #4

Determining the Right Length for a Free Trial

Whether your company is just starting its PLG journey or you’ve been at it for a while, you’ll likely encounter a question that could consume countless hours, multiple Zoom calls, and a flurry of emails: How long should we make our free trial?
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Future Chapters

Coming Soon...

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