Predictive Scoring

Predict. Prioritize. Act.

MadKudu brings focus to revenue teams by using AI to prioritize your best fit leads and accounts, and recommend the right next action.

100+ hours saved

57% more revenue with 46% less leads

2x more qualified opportunities

Add predictive intelligence  to your GTM strategy

Activate your GTM data

Connect internal data with MadKudu’s third party enrichment to get a 360 degree view of all your prospects — allowing MadKudu to make accurate prediction using a single source of truth.

Prioritize your best fit leads & accounts

Don’t let your sales team waste their time on bad prospects. With MadKudu, you can surface the leads & accounts that are the most likely to buy based on key fit characteristics and behaviors.

Personalize the buyer journey

Orchestrate a more relevant buyer journey with audience segmentation. MadKudu’s scoring models allow for personalization of your website, chat, form and email to increase conversion rates.

Start building predictable, repeatable pipeline

Antelope Inc.

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Kudu International

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Featured resources

From Rivals to Partners: How Sales and Marketing Alignment Creates a Competitive Edge

Marketing Insights

From Rivals to Partners: How Sales and Marketing Alignment Creates a Competitive Edge

Chief Board Game Officer

Doing more with less: How teams are uncovering revenue in their pipeline

Doing more with less: How teams are uncovering revenue in their pipeline

Chief Dance Party Officer

Building A Lead Scoring Model In-House: 10 Things to Consider

Predictive Scoring

Building A Lead Scoring Model In-House: 10 Things to Consider

Chief Yiha Officer

Where top revenue leaders solve their revenue problem

MadKudu for

Marketers

Align your marketing campaigns to revenue, and allocate your limited budget to the highest performing channels.

Customer Success

Practice proactive customer success by monitoring the customer actions that most often lead to expansion opportunities.

Coming Soon

Sales

Focus your energy on actions that result in closed won revenue, and move upmarket by identifying the signals that lead to bigger deals.

Revenue Ops

Surface the most relevant buying signals to your GTM team with the transparency you need to build trust.

Expected Revenue

$5,456,324

Surface only the relevant insights where your team already works.