Our pricing factors in the volume of net new leads to score per month along with the distinct number of models used for scoring. Net new leads are defined as distinct new inbound (content, event, handraisers, product signups) email addresses captured across all systems (CRM, analytics and marketing automation).
Our pricing scales according to the increasingly with the number of models while the price per lead decreases with the total number of leads. Contact us to get a quote for the setup that best matches your needs.
Yes, all plans are invoiced annually.
Absolutely, our goal is to create long lasting relationships and we want to help de-risk lead scoring initiatives. You can find more information about how we run POCs here
MadKudu researches each lead based on Customer fit metrics firmographic traits like geography, company size, technographics, etc. and determines how much the lead resembles a likely buyer based on historical conversions.MadKudu also observes your customers' in-app behavior to make behavioral predictions (conversion, churn, upsell, activation...)
Yes, we offer one-off analysis of your past leads as the core of our lead scoring model setup.
As of May 2018, all new customers are required to execute our Master Service Agreement. Additionally we offer DPAs for GDPR compliance purposes with all plans.