Our pricing factors in the volume of net new leads to score per month along with the distinct number of models used for scoring. Net new leads are defined as distinct new inbound (content, event, handraisers, product signups) email addresses captured across all systems (CRM, analytics and marketing automation).
Can I get multiple lead scoring models?
Lead scoring models are specific to a plan/product, if you sell multiple we will configure a model per plan/product.
Can MadKudu configure multiple behavioral models?
Yes, we offer custom configured behavioral models on our Entreprise plan.
How does the pricing evolve with the number of configured models?
Our pricing scales according to the increasingly with the number of models while the price per lead decreases with the total number of leads.
Contact us to get a quote for the setup that best matches your needs
What is the basis of the lead scoring and behavioral models?
MadKudu researches each lead based on Customer fit metrics firmographic traits like geography, company size, technographics, etc. and determines how much the lead resembles a likely buyer based on historical conversions.
MadKudu also observes your customers' in-app behavior to make behavioral predictions (conversion, churn, upsell, activation...)
Can we be invoice for MadKudu's services?
Yes, all plans are invoiced annually.
I need to do a one-time analysis of my lead database, can MadKudu help?
Yes, we offer one-off analysis of your past leads as the core of our lead scoring model setup.
Can I run a POC of MadKudu before committing to an annual subscription?
Absolutely, our goal is to create long lasting relationships and we want to help de-risk lead scoring initiatives. You can find more information about how we run POCs here
What are the terms of services and is MadKudu GDPR compliant?
As of May 2018, all new customers are required to execute our Master Service Agreement. Additionally we offer DPAs for GDPR compliance purposes with all plans.