Our pricing factors in the volume of net new leads to score per month along with the distinct number of models used for scoring. Net new leads are defined as distinct new inbound (content, event, handraisers, product signups) email addresses captured across all systems (CRM, analytics and marketing automation).
Our pricing scales according to the increasingly with the number of models while the price per lead decreases with the total number of leads. Contact us to get a quote for the setup that best matches your needs.
Yes, all plans are invoiced annually.
MadKudu researches each lead based on Customer fit metrics firmographic traits like geography, company size, technographics, etc. and determines how much the lead resembles a likely buyer based on historical conversions.MadKudu also observes your customers' in-app behavior to make behavioral predictions (conversion, churn, upsell, activation...)
Yes, we offer one-off analysis of your past leads as the core of our lead scoring model setup.
As of May 2018, all new customers are required to execute our Master Service Agreement. Additionally we offer DPAs for GDPR compliance purposes with all plans.
Yes. If you are a HubSpot customer you can activate MadKudu through HubSpot's app marketplace and access our free plan that will let you score up to 100 new contacts per month.
“Using MadKudu to optimize Ad spend resulted In a 3x increase in ROI from facebook. More good leads, more money!”
"Before MadKudu, we had really low form lead to SQL conversion rates. Now with Fastlane, we booked a meeting and closed the deal of $80K all within 24 hours!"
"MadKudu’s automatic understanding of the best leads and their ACV has enabled us to prioritize a huge inbound lead volume for our sales team and close business much more efficiently."