MadKudu for ABM
MadKudu utilizes all of your go-to-market data to understand and prioritize your best-fit accounts so sales gets leads who are ready to close.
MadKudu offers campaigns to use on the top of the scoring, so you can put your scoring to work right away, customize your onboarding process, trigger different actions based on scores. The API is easy to use and connect with other systems = endless possibilities! Great team with a “Michelin Star” kind of customer experience!
Identify critical account level aggregations like how many people have been active in your product the last 30 days or how many people visited your site. Use this information to prioritize target accounts with the highest likelihood to buy.
With MadKudu’s IP lookup, you can identify anonymous accounts visiting your website and share all of the relevant activity details with your sales team.
Save your sales team the guesswork when it comes to finding the right people within an account to contact. MadKudu enables you to surface key personas in your CRM.
With real-time lead-to-account matching, you can personalize the buyer experience in the moment. Before a lead is even created in Salesforce, identify their fit and likelihood to buy score to deliver a custom website, chat, and form experience.
Learn how to align your product, marketing, and sales teams for ABM success.
Learn how InVision uses MadKudu to enable the sales team to prioritize accounts that are ready to close.
We’ve seen that successful Marketing Operations leaders start by focusing on accounts showing engagement.