MadKudu for Account-Based Marketing

Give your sales team the information they need all in one place to successfully close more target accounts.

“Predictive scoring made simple, reliable. A must have for modern marketing teams!”

MadKudu offers campaigns to use on the top of the scoring, so you can put your scoring to work right away, customize your onboarding process, trigger different actions based on scores. The API is easy to use and connect with other systems = endless possibilities! Great team with a “Michelin Star” kind of customer experience!

Fanette P., Demand Generation

Close More Deals By Prioritizing Your Most Engaged Accounts

Identify critical account level aggregations like how many people have been active in your product the last 30 days or how many people visited your site. Use this information to prioritize target accounts with the highest likelihood to buy.

Give Your Reps a Reason to Reach Out

With MadKudu’s IP lookup, you can identify anonymous accounts visiting your website and share all of the relevant activity details with your sales team. 

Engage with the Right People 

Save your sales team the guesswork when it comes to finding the right people within an account to contact. MadKudu enables you to surface key personas in your CRM.

Personalize the Website in Real-time

With real-time lead-to-account matching, you can personalize the buyer experience in the moment. Before a lead is even created in Salesforce, identify their fit and likelihood to buy score to deliver a custom website, chat, and form experience. 

Want to learn more?

Resources for you

Account-Based Marketing and the Fallacy of Job Titles

Learn how to align your product, marketing, and sales teams for ABM success.

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How InVision Turns to Marketing Qualified Accounts for the Enterprise

Learn how InVision uses MadKudu to enable the sales team to prioritize accounts that are ready to close.

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Is Intent Data the Latest Fad?

We’ve seen that successful Marketing Operations leaders start by focusing on accounts showing engagement.

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See MadKudu in Action

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