Leading marketing teams are using MadKudu to integrate, analyze, and prioritize their hybrid funnels—driving efficient growth and uniting marketing and sales around revenue.
Since implementing Madkudu we have seen a 60% increase in pipeline from PQLs and a 20% increase in ARR from our ABM motion. We are continuing to expand our use of MadKudu to all our go-to-market motions
With an ever growing list of sources—product data, ABM, inbound, outbound—it can be nearly impossible to see a complete picture of your viable pipeline. Achieve predictability with your 1st party data with 3rd party demographic data to truly uncover which leads will convert.
Now more than ever marketing teams are being asked to do less with more. Align your marketing and sales teams around evidence-based lead and account scoring to remove friction and drive more revenue.
Most teams find that less than 10% of leads make up 90% of revenue. Get the most out of your pipeline by uncovering all potential revenue and sending only the best leads over to sales.
CMOs are often left out of the conversation around go-to-market data. Learn why these leaders think CMOs need to be leading these discussions and how to earn your seat at the table.
With more robust prioritization and trust in their scores capabilities, MarketMuse generated 2x more qualified opportunities.
Thinking about building your lead scoring model in house? Read this blog to learn the 10 things you need to consider.