MadKudu has enabled us to prioritize a huge inbound funnel of free signups. This has allowed us to dramatically increase the performance of our business development function along with enabling marketing and growth teams to use a scoring architecture across our Martech. The possibilities of what can be achieved with this tool span far far beyond lead scoring!
Easily connect with your data warehouse and surface the most relevant signals to your sellers inside the tools they use everyday. No more time lost working with data science teams or trying to hack together disparate data points.
Determine the product events that statistically correlate to conversions and confidently identify what a true product qualified lead is for your business. Capitalize on critical moments to turn trial users into paying customers.
Tell sales when an account is ready to become an enterprise customer, and who within the account is the most likely influencer, buyer, or admin.
Increase conversion rates and reduce acquisition costs by leveraging the most relevant messaging. Empower marketing with realtime product engagement and user profile data, eliminating spray and pray campaigns that tarnish your brand's reputation.
Build and maintain predictive PQL and PQA models in minutes instead of weeks without having to rely on data scientists or engineers.
Build an efficient sales motion by using real-time product and engagement data to align with marketing and focus reps time on the product signups that are most likely to convert.
Use product engagement signals to find upsell and cross-sell opportunities within existing customers.
Empower marketing to quickly build segmentations and workflows based on all customer data sources without having to spend valuable time setting up and maintaining data pipelines.
Identify and optimize PQL scoring models and engagement campaigns to drive higher conversions.
We debunk common myths around product-led growth, share real world examples of lessons learned, and dissect the strategies that have helped companies scale at lightning speed.
As a leader at a PLG company, it is your responsibility to translate data into insights. Co-Founder Francis Brero outlines the playbook to product-led growth success for CMOs or anyone looking to effectively leverage data.
Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion. In his mind, there are two things you should definitely avoid when building your own PLG funnel.