“Enabling Us To 80:20 Demand Across Growth, Marketing And Sales”

MadKudu has enabled us to prioritize a huge inbound funnel of free signups. This has allowed us to dramatically increase the performance of our business development function along with enabling marketing and growth teams to use a scoring architecture across our Martech. The possibilities of what can be achieved with this tool span far far beyond lead scoring!

Darcy  M., Growth Marketer

Empower sales with product usage data

Easily connect with your data warehouse and surface the most relevant signals to your sellers inside the tools they use everyday. No more time lost working with data science teams or trying to hack together disparate data points.

identify true pQLs

Determine the product events that statistically correlate to conversions and confidently identify what a true product qualified lead is for your business. Capitalize on critical moments to turn trial users into paying customers.

From PQA to paying Customers

Tell sales when an account is ready to become an enterprise customer, and who within the account is the most likely influencer, buyer, or admin.

data driven pLG Campaigns

Increase conversion rates and reduce acquisition costs by leveraging the most relevant messaging. Empower marketing with realtime product engagement and user profile data, eliminating spray and pray campaigns that tarnish your brand's reputation.

Want to learn more?

Resources for you

Common PLG Challenges & How to Overcome Them

We debunk common myths around product-led growth, share real world examples of lessons learned, and dissect the strategies that have helped companies scale at lightning speed.

Read Now
Building a Successful PLG Data Strategy

As a leader at a PLG company, it is your responsibility to translate data into insights. Co-Founder Francis Brero outlines the playbook to product-led growth success for CMOs or anyone looking to effectively leverage data.

Watch Now
2 Common PLG Pitfalls to Avoid

Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion. In his mind, there are two things you should definitely avoid when building your own PLG funnel.

Hear What They Are

See MadKudu in Action

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