Exciting News:
Madkudu lands $18M Series A led by Felicis to accelerate PLG adoption
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Data Transparency and AI: Your Revenue Co-Pilot

Learn how AI can be a co-pilot on the path towards revenue generation

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Unlocking Product-led Growth with Smart Segmentation

Discover how to scale your PLG strategy through informed funnel segmentation

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How to Use Buyer Insights to Warm Up Accounts

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Revenue Roundtable: Driving Sales and Marketing truth alignment through revenue

Hear from top revenue leaders on how they create a shared language between marketing and sales that increases efficiency.

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Are you destroying value in the funnel?

3 out of 4 B2B companies do not have a strict Service Level Agreement process in place that Sales agree with and follow. After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel.

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What Sales Actually Thinks of Scoring

Kevin Ellison, both a user and Sales Lead of MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.

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How to Build a Product-Led Growth Funnel

Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of the inbound channel, and has seen both success and failures. Here are the two things Sam recommends you avoid when building your own product-led growth funnel.

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