Users, Buyers, and Accounts: The Heart of Scaling Product-Led Growth

Scaling your PLG funnel and moving beyond reliance on inbound hand-raisers requires a deep understanding of account dynamics. In an enterprise PLG motion, one signup doesn’t tell the whole story. You need a strong understanding of the different players involved to provide the right message to the right person at the right time.

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Featured Webinar

Unlocking Product-Led Growth with Smart Segmentation

Listen in as we discuss with Appcues how to scale your PLG strategy through informed funnel segmentation.

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How to Scale Your PLG Strategy with an Account-Centric Approach

If you want to scale your PLG funnel, it's important to understand account dynamics. Once you know everyone involved, you'll be able provide the right message to the right person at the right time. Listen in to learn more on taking an account-centric approach.

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Building a Differentiated Website Experience: The MongoDB Story

Hear Intercom, MadKudu, and Clearbit discuss the best practices around delivering a truly personalized and hyper-relevant website experience and how MongoDB qualifies, scores, and engages with anonymous website visitors.

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Past Webinars

Are you destroying value in the funnel?

3 out of 4 B2B companies do not have a strict Service Level Agreement process in place that Sales agree with and follow. After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel.

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What Sales Actually Thinks of Scoring

Kevin Ellison, both a user and Sales Lead of MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.

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How to Build a Product-Led Growth Funnel

Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of the inbound channel, and has seen both success and failures. Here are the two things Sam recommends you avoid when building your own product-led growth funnel.

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Videos

Liz Medlicott

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Brooke Bartos

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Neha Dadbhawala

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Brandon Benjamin

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Marketing Ops Confession Series

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Join us every Thursday to hear critical learnings, unique opinions, and fearless confessions from the top marketing ops leaders in B2B tech.

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