Data Science & AI: Moving Beyond the Buzz

As a marketing leader at a PLG company, it is your responsibility to translate data into insights. But, with high volumes of often disparate data and buzz around AI and data science, where and how do you get started? Join us as Francis Brero, Co-Founder and CPO at MadKudu, and Ramli John, Director of Training at ProductLed, share why having a data strategy is a requirement for modern PLG marketers and how to get started.

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Featured Webinar

Building a Successful PLG Data Strategy: A Playbook For CMOs

As a marketing leader at Product-Led Growth company, it is your responsibility to translate data into insights. A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence (AI). But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand?

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Users, Buyers, and Accounts: The Heart of Scaling Product-Led Growth

Scaling your PLG funnel and moving beyond reliance on inbound hand-raisers requires a deep understanding of account dynamics. In an enterprise PLG motion, one signup doesn’t tell the whole story. You need a strong understanding of the different players involved to provide the right message to the right person at the right time.

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Decoding Data Science and AI for CMOs

A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence. But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand? In this session, Paul Roetzer Founder & CEO, Marketing AI Institute & PR 20/20, and Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy.

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Past Webinars

Are you destroying value in the funnel?

3 out of 4 B2B companies do not have a strict Service Level Agreement process in place that Sales agree with and follow. After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel.

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What Sales Actually Thinks of Scoring

Kevin Ellison, both a user and Sales Lead of MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.

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How to Build a Product-Led Growth Funnel

Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of the inbound channel, and has seen both success and failures. Here are the two things Sam recommends you avoid when building your own product-led growth funnel.

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Videos

Jenna Molby
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Stephanie Cameron
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Peter Kirk
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Carolyn Hayashi
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Marketing Ops Confession Series

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Join us every Thursday to hear critical learnings, unique opinions, and fearless confessions from the top marketing ops leaders in B2B tech.

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