We’ve seen the tightening of marketing budgets end the “growth at all costs” era of company building. Now, the fastest growing B2B companies are shifting their budget and resources from demand generation to conversion. Join us for a live session with two skilled B2B marketers to hear how their proven conversion plays delivered impactful results and get a pipeline playbook for 2023.
PQLs seem to be all the rage. This has led to a flourishing of new martech vendors that focus on identifying these PQLs. These new vendors are strongly pushing a narrative by which PQLs are the new MQL. If that is the case, should we pivot our activities towards PQLs instead?
Watch VideoWhether you are currently running it or not, PLG is top of mind for your advisors and investors. They’ve noted the recently raised $100M+ in the Product-Led Growth marketspace. They’ve seen the studies measuring impact and forecasted growth. They want to run it and scale it for your company. The biggest question is HOW - how do we make this a central philosophy and a successful strategy within our business?
Watch VideoWe’ll hear the common fears from different team perspectives and then discuss how we can combat those fears and grow revenue together.
Watch Video3 out of 4 B2B companies do not have a strict Service Level Agreement process in place that Sales agree with and follow. After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel.
Watch VideoKevin Ellison, both a user and Sales Lead of MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.
Watch VideoSam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of the inbound channel, and has seen both success and failures. Here are the two things Sam recommends you avoid when building your own product-led growth funnel.
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