Exciting News:
Madkudu lands $18M Series A led by Felicis to accelerate PLG adoption
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Driving sales and marketing alignment through revenue truth

We’ve all heard the age old tale “sales and marketing are not aligned,” sources say up to 90% of sales and marketing teams believe they are misaligned. This problem feels almost ‘unsolvable,’ but we’ve seen the massive impact that revenue automation intelligence can have on building alignment on these teams around revenue truth. Hear from top revenue leaders on how they create a shared language between marketing and sales that increases efficiency.

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Featured Webinar

The 2023 State of PLG

Interpreting and understanding the feat of running a successful PLG motion in-depth along with commentary on highlights of the report.

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AI for RevOps: Using Data For Efficient Revenue

Learn how RevOps leaders are using AI to gain a competitive edge by optimizing their operations, achieving data alignment, and driving efficient revenue growth for their organizations.

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Fireside Chat with Francis Brero at Modern Sales Pros Mega SKO

We're in the era of the hybrid funnel - enabling your go-to-market team with a data strategy is critical.

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On-Demand Webinars

Are you destroying value in the funnel?

3 out of 4 B2B companies do not have a strict Service Level Agreement process in place that Sales agree with and follow. After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel.

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What Sales Actually Thinks of Scoring

Kevin Ellison, both a user and Sales Lead of MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.

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How to Build a Product-Led Growth Funnel

Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of the inbound channel, and has seen both success and failures. Here are the two things Sam recommends you avoid when building your own product-led growth funnel.

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