Decoding Data Science and AI for CMOs

A key piece of developing a data strategy is the always-talked-about buzzword, artificial intelligence. But, when and how should you use it? How do you make sure you’re using the right type of AI for the problem at hand? In this session, Paul Roetzer Founder & CEO, Marketing AI Institute & PR 20/20, and Francis Brero, Co-Founder and CPO at MadKudu, will share how to build a successful data strategy.

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Upcoming Webinar

Building a Differentiated Website Experience: The MongoDB Story

Hear Intercom, MadKudu, and Clearbit discuss the best practices around delivering a truly personalized and hyper-relevant website experience and how MongoDB qualifies, scores, and engages with anonymous website visitors.

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Increase Your Conversions with a Personalized PLG Experience

To drive more product conversions, you need to level-up your personalization game. Join our on-demand session with Francis Brero, CRO and Co-Founder at MadKudu, and Wes Bush, Founder & CEO of ProductLed to learn secrets of a personalized PLG experience.

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Beyond the Demo with MadKudu

In this episode, Brian Bui, Director of Marketing from Directive and Hayden Anderson, Enterprise Account Executive at MadKudu walk through a brief demo of MadKudu, a Marketing Ops platform that offers predictive intelligence for B2B Revenue marketers.

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Past Webinars

Are you destroying value in the funnel?

3 out of 4 B2B companies do not have a strict Service Level Agreement process in place that Sales agree with and follow. After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel.

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What Sales Actually Thinks of Scoring

Kevin Ellison, both a user and Sales Lead of MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.

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How to Build a Product-Led Growth Funnel

Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of the inbound channel, and has seen both success and failures. Here are the two things Sam recommends you avoid when building your own product-led growth funnel.

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Videos

Brad Couture
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Ben Lewinsky
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Jesus Requena
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Jerine Erice
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Marketing Ops Confession Series

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Join us every Thursday to hear critical learnings, unique opinions, and fearless confessions from the top marketing ops leaders in B2B tech.

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