Users, Buyers, and Accounts: The Heart of Scaling Product-Led Growth

Scaling your PLG funnel and moving beyond reliance on inbound hand-raisers requires a deep understanding of account dynamics. In an enterprise PLG motion, one signup doesn’t tell the whole story. You need a strong understanding of the different players involved to provide the right message to the right person at the right time.

Watch Video
Featured Webinar

Increase Your Conversions with a Personalized PLG Experience

To drive more product conversions, you need to level-up your personalization game. Join our on-demand session with Francis Brero, CRO and Co-Founder at MadKudu, and Wes Bush, Founder & CEO of ProductLed to learn secrets of a personalized PLG experience.

Watch Video

Beyond the Demo with MadKudu

In this episode, Brian Bui, Director of Marketing from Directive and Hayden Anderson, Enterprise Account Executive at MadKudu walk through a brief demo of MadKudu, a Marketing Ops platform that offers predictive intelligence for B2B Revenue marketers.

Watch Video

The 2021 Buyer Experience: Nailing Personalization To Convert More Leads

Personalization is no longer a nice-to-have; it’s a must. Listen in to our fireside chat to learn how to build a revenue-driving personalization strategy from the ground up.

Watch Video

Past Webinars

Are you destroying value in the funnel?

3 out of 4 B2B companies do not have a strict Service Level Agreement process in place that Sales agree with and follow. After working with many different B2B companies, we've cracked a step by step guide on how you can ensure you're delivering value with the leads you bring into the funnel.

Watch Video

What Sales Actually Thinks of Scoring

Kevin Ellison, both a user and Sales Lead of MadKudu, has seen how lead scores can make or break B2B sales organizations. He shares an unfiltered Sales' perspective of lead scoring, and what marketers can do to build trust with Sales when rolling out lead scores.

Watch Video

How to Build a Product-Led Growth Funnel

Sam Levan, co-founder of MadKudu has worked with dozens of companies that have built a product-led motion on top of the inbound channel, and has seen both success and failures. Here are the two things Sam recommends you avoid when building your own product-led growth funnel.

Watch Video

Videos

Liz Medlicott

Watch Video

Brooke Bartos

Watch Video

Neha Dadbhawala

Watch Video

Brandon Benjamin

Watch Video

Marketing Ops Confession Series

Show All >

Join us every Thursday to hear critical learnings, unique opinions, and fearless confessions from the top marketing ops leaders in B2B tech.

Register for Sessions