Users, Buyers, and Accounts: The Heart of Scaling Product-Led Growth

Scaling your PLG funnel and moving beyond reliance on inbound hand-raisers requires a deep understanding of account dynamics. In an enterprise PLG motion, one signup doesn’t tell the whole story. You need a strong understanding of the different players involved to provide the right message to the right person at the right time.

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Featured Webinar

Unlocking Product-Led Growth with Smart Segmentation

Listen in as we discuss with Appcues how to scale your PLG strategy through informed funnel segmentation.

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How to Scale Your PLG Strategy with an Account-Centric Approach

If you want to scale your PLG funnel, it's important to understand account dynamics. Once you know everyone involved, you'll be able provide the right message to the right person at the right time. Listen in to learn more on taking an account-centric approach.

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Building a Differentiated Website Experience: The MongoDB Story

Hear Intercom, MadKudu, and Clearbit discuss the best practices around delivering a truly personalized and hyper-relevant website experience and how MongoDB qualifies, scores, and engages with anonymous website visitors.

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Past Webinars

Do you really need predictive lead scoring?

On a recent episode of MadFiles, Sam Levan, CEO of MadKudu, dispels the myth that everyone needs predictive lead scoring, and tells you when (and how!) it can truly be impactful for you to generate more Sales Qualified Leads (SQLs) in your pipeline.

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Videos

Liz Medlicott

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Brooke Bartos

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Neha Dadbhawala

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Brandon Benjamin

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Marketing Ops Confession Series

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Join us every Thursday to hear critical learnings, unique opinions, and fearless confessions from the top marketing ops leaders in B2B tech.

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