We’ve seen the tightening of marketing budgets end the “growth at all costs” era of company building. Now, the fastest growing B2B companies are shifting their budget and resources from demand generation to conversion. Join us for a live session with two skilled B2B marketers to hear how their proven conversion plays delivered impactful results and get a pipeline playbook for 2023.
We're in the era of the hybrid funnel - enabling your go-to-market team with a data strategy is critical.
Watch VideoPQLs seem to be all the rage. This has led to a flourishing of new martech vendors that focus on identifying these PQLs. These new vendors are strongly pushing a narrative by which PQLs are the new MQL. If that is the case, should we pivot our activities towards PQLs instead?
Watch VideoWhether you are currently running it or not, PLG is top of mind for your advisors and investors. They’ve noted the recently raised $100M+ in the Product-Led Growth marketspace. They’ve seen the studies measuring impact and forecasted growth. They want to run it and scale it for your company. The biggest question is HOW - how do we make this a central philosophy and a successful strategy within our business?
Watch VideoOn a recent episode of MadFiles, Sam Levan, CEO of MadKudu, dispels the myth that everyone needs predictive lead scoring, and tells you when (and how!) it can truly be impactful for you to generate more Sales Qualified Leads (SQLs) in your pipeline.
Watch Video
Show All >
