The MadKudu Blog

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The 6 Best Lead Scoring Software in 2023

Through the power of AI, the best lead scoring softwares in 2023 can optimize your conversion rates and improve resource allocation.

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Marketing Insights
Marketing & Sales Alignment

Fishing in a Desert: The Plea for Quality

We’re all feeling it, volume isn’t what it used to be. These circumstances can create a lot of temptation to open up the funnel and care less about quality. If you are still looking at volume based goals for your team it almost feels like you have to, but is it worth it? Learn how to get your team to focus on quality even when quantity is going down.

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Lead Scoring Best Practices: How to Identify and Prioritize Your Best-Fit Leads

Unlock the power of lead scoring best practices, and learn how to organize and qualify leads effectively.

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Marketing Insights
Predictive Scoring

How to be a True Revenue Marketer: Moving from MQLs to Revenue Goals

Great marketers believe their team should be accountable for revenue. While it's hard to operationalize, it is possible, and we’re seeing some of the most effective revenue teams do it with the right support.

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Marketing Insights
MadKudu Updates

NEW: Score Lookup Brings Transparency to Predictive Lead Scoring

We’re excited to announce our updated score lookup feature, which answers the question of why leads were given a certain score.

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Marketing Insights
Predictive Scoring

From Registration to Revenue: How to Get the Most Out of Your Events

We’re all feeling it, in-person events are back. Even with budgets and capacity shrinking lots of businesses are seeing value in being where their target customers are, in real life. The question everyone is asking is, are events worth the large investment?

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