Connect all of your data to understand the optimal buyer journey — the key conversion points and trigger events that define marketing leads, and product activities that deliver the perfect guiding customer for each of your buying segments.
Slice and dice cohorts to identify success criteria, or custom build scoring and predictive revenue model for your business.
Leverage your predicted lead score and value to deliver on customized and personalized buying experience that is optimized for your best fit deals, while driving down resources on perceived bad fit leads to low prioritized messaging.
— from website personalization to sales prioritization to website chatbots.
Measuring and assessing your marketing performance has never been more important. MadKudu makes it easy with native benchmarking analysis for both it and your industry benchmarks. Know exactly which channels are driving your highest value deals, which are underperforming, and where new potential conversion channels remain — leaving it all data not.