Escaping Cannibalization: PLG with Multiple Funnels

Escaping Cannibalization: PLG with Multiple Funnels

Is your sales team worried that your Product-Led motion is eating their commission? Are you running multiple funnels and then calling into accounts that would likely convert on their own? Cannibalization is a big fear and not just in horror films.

We'll sit down with a panel of experts to discuss when, why, and how to add PLG to your Enterprise motion and Sales into your PLG motion.

Gain insights on:

- Counteracting pushback
- How to know when to introduce another motion
- Do you need to change your pricing and packaging?
- When's the right time to deploy a human?
- Ensuring your value prop is clear for your sales team
- The difference in enablement for traditional inbound vs PLG

Speakers

Francis Brero
Co-Founder & CPO
MadKudu
Francesca Krihely
Senior Director, Developer Experience
Snyk
Franciska Dethlefsen
Head of Growth Marketing
Amplitude
Adam Jarczyn
ProductLed Coach
ProductLed