The Executive Perspective - Leading Through Efficient Growth

Closing the Gap: The Power of Sales and Marketing Alignment

The 2023 State of PLG

Interpreting and understanding the feat of running a successful PLG motion in-depth along with commentary on highlights of the report.

Do you really need predictive lead scoring?

On a recent episode of MadFiles, Sam Levan, CEO of MadKudu, dispels the myth that everyone needs predictive lead scoring, and tells you when (and how!) it can truly be impactful for you to generate more Sales Qualified Leads (SQLs) in your pipeline.