The Ultimate Sales And Marketing Alignment Playbook
Marketers are often frustrated with their sales team for ignoring leads, processes, and the latest campaign details. Sales teams are also frustrated, criticized by marketing, and overwhelmed by the abundance of data and dashboards. To rid sales and marketing of these feelings of frustration (or at the very least, help), we put together 'The Sales & Marketing Alignment Playbook', the one-stop-shop for building a more successful partnership. The playbook contains 5 ways (including tactical how-tos) to harness your data and create go-to-market alignment through effective lead management, productive meetings, and more.
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