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Product-Led Growth

Personalize Your Buyer Journeys: 4 Important Learnings About PLG

We gathered a group of 50+ growth & marketing leaders to discuss scaling PLG. Here are 4 key learnings.

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The 4 Funnels of PLG & Scaling Beyond Hand-Raisers

How are you scaling your PLG motion? Understanding the right funnel mix for your organization is essential in driving conversions and, ultimately, revenue. Learn more about the 4 funnels of PLG and how to move beyond hand-raisers.

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3 Strategies to Align Marketing Ops & Analytics Teams From Leaders at Lucid

Learn how to drive a better relationship between marketing ops and analytics with advice from Peter Kirk, Senior Marketing Ops Manager and Stephanie Cameron, Senior Manager, Strategy and Analytics at Lucid.

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The CMO Framework to Evaluating Data Actionability

The modern CMO has a huge data responsibility, but how can they build a robust data strategy? We put together a framework to help CMOs understand their ability to use (and scale) their data for go-to-market initiatives. 

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How to Build a Persona-Based PLG Experience

Learn how to build an effective persona-based Product-Led Growth onboarding experience. We worked with ProductLed and tons of marketing teams at PLG companies to develop a framework to help you increase conversions by providing a highly personalized experience.

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3 Product-Led Growth Secrets Revealed

We recently chatted with product and growth leaders at Airtable, Chartio, and Coda about what they’ve learned from growing their organizations through a product-led motion. To kickstart your 2021 with fresh new perspectives on PLG, we’ve rounded up 3 of our key takeaways from the event. 

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