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PLG

The CMO Framework to Evaluating Data Actionability

The modern CMO has a huge data responsibility, but how can they build a robust data strategy? We put together a framework to help CMOs understand their ability to use (and scale) their data for go-to-market initiatives. 

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How to Build a Persona-Based PLG Experience

Learn how to build an effective persona-based Product-Led Growth onboarding experience. We worked with ProductLed and tons of marketing teams at PLG companies to develop a framework to help you increase conversions by providing a highly personalized experience.

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3 Product-Led Growth Secrets Revealed

We recently chatted with product and growth leaders at Airtable, Chartio, and Coda about what they’ve learned from growing their organizations through a product-led motion. To kickstart your 2021 with fresh new perspectives on PLG, we’ve rounded up 3 of our key takeaways from the event. 

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How to Ace the Art of Product-Led Growth

In this blog post we discuss common PLG challenges and share tips on how to overcome them.

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Product-Led Growth for CMOs, Part 3: How to Integrate PLG & GTM Teams

In this blog post, we will dispel three common myths, explain how GTM teams can help customers reduce friction, and encourage CMOs to embrace the complexity of B2B funnels.

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Product-Led Growth for CMOs, Part 2: The Practitioner Perspective

During MadKudu’s recent CMO Guide to PLG webinar, Wes Bush, a PLG pioneer, shared insights on how PLG’s growth is impacting practitioners

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