Aligning sales and marketing teams into one cohesive body requires data truth and transparency. Explore 3 ways you can use data to achieve shared revenue goals.
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We gathered a group of 50+ growth & marketing leaders to discuss scaling PLG. Here are 4 key learnings.
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How are you scaling your PLG motion? Understanding the right funnel mix for your organization is essential in driving conversions and, ultimately, revenue. Learn more about the 4 funnels of PLG and how to move beyond hand-raisers.
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Learn how to drive a better relationship between marketing ops and analytics with advice from Peter Kirk, Senior Marketing Ops Manager and Stephanie Cameron, Senior Manager, Strategy and Analytics at Lucid.
Read StoryThe modern CMO has a huge data responsibility, but how can they build a robust data strategy? We put together a framework to help CMOs understand their ability to use (and scale) their data for go-to-market initiatives.
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Learn how to build an effective persona-based Product-Led Growth onboarding experience. We worked with ProductLed and tons of marketing teams at PLG companies to develop a framework to help you increase conversions by providing a highly personalized experience.
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