The MadKudu Blog

Marketing & Sales Alignment
Marketing Insights

From Rivals to Partners: How Sales and Marketing Alignment Creates a Competitive Edge

It’s tough out there, and while we can’t change outside factors, what we can do is align sales and marketing around shared goals to work more efficiently.

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Marketing Insights
MadKudu Updates

Introducing MadKudu Sales Intelligence: SDRs Secret to Success

Announcing MadKudu Sales Intelligence, providing SDRs with key prospect details directly in Salesforce.

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Marketing Insights
MadKudu Updates

Building the Next Data Infrastructure for PLG and Efficient Growth

I started MadKudu with my co-founder Francis Brero to help companies grow more efficiently. The problem we solve at MadKudu has never been bigger.

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Marketing & Sales Alignment
Marketing Insights

Doing more with less: How teams are uncovering revenue in their pipeline

We've found there's a goldmine of potential revenue waiting to be unlocked within your current funnel. No extra headcount, no extra spend.

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Product-Led Growth
Marketing & Sales Alignment

Personalize Your Buyer Journeys: 4 Important Learnings About PLG

We gathered a group of 50+ growth & marketing leaders to discuss scaling PLG. Here are 4 key learnings.

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Marketing & Sales Alignment
Marketing Insights

Demand Gen Playbook: 5 Ways to Drive Revenue in a Down Market

In down markets, marketing teams really feel the pressure with to attain revenue goals while budgets get cut. We partnered with Mutiny to develop playbook of revenue driving plays.

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